About SITE Foundation

The SITE Foundation is a registered charity holding a 501(c) (3) nonprofit organization status.

SITE Foundation

SITE Foundation was established by SITE to raise funds and support research, education and advocacy projects on behalf of the incentive travel industry.

Monies raised by SITE Foundation enable us to make the business case for incentive travel and highlight the transformational potential of travel experiences on individuals, enterprises and communities.

Since 2017 SITE Foundation has invested over $1.25million to drive the business case for incentive travel and support professional development within the industry.

Our mission and vision

Our Mission - raising funds to drive the business case for incentive travel & motivation experiences and supporting professional development within the industry.

Our Vision - investing in the power & sustainable growth of incentive travel & motivational experiences.

Our Strategic Pillars - Fundraising, Investment, Advocacy, Research / Content, Partnerships / Alliances.

Support our industry through SITE Foundation 

Since 1987, SITE Foundation has invested over $10 million USD in the global incentive travel community, and has big plans to continue powering the industry in 2023 by supporting important research, education, grants and scholarships.

Consider making a gift to SITE Foundation (SITE's 501(c)(3) nonprofit arm) to spark change in what promises to be one of incentive travel's biggest and brightest years yet. 

Motivate Blog

SITE Foundation supports the business case for Incentive Travel

Since 2017, SITE Foundation has invested over $1.275m to support the business case for incentive travel. Spanning research, education and advocacy, these initiatives include the annual publication of the Incentive Travel Industry Index, the development of educational programming and professional accreditation and the creation of Motivate, an online content repository dedicated to the métier of incentive travel professionals.

Recent Projects include

  • Development of certification for mid-manager level incentive travel professionals (CITP)
  • Annual publication of the Incentive Travel Industry Index (ITII) with our partners Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FICP)
  • Creation and distribution of “Motivate”, an online content repository for incentive travel professionals
  • Funding and running The David Riddell Memorial Scholarship
  • Ongoing disbursement of grants to individuals, Chapters, or companies in the incentive industry
  • Creation of Corporate inSITEs series - a serial research initiative with 50 US corporations who use incentive travel as a key part of their reward and recognition program
  • Co-funding and administering the Moira Fund to assist SITE members with financial difficulties to pay their annual dues
  • As one of our first 50th anniversary projects launching this year, we're excited to grant you access to SITE's new swag store! All items will be shipped to Global Conference for pick-up at the conference host hotel in February (enter code "freeship23" when checking out to remove shipping charges for orders you'll be picking up). Browse now while the store is open and make sure to place your order before the deadline on January 31st. Head over to the store.
  • At the end of 2022, we launched our inaugural SITE Foundation impact report. Browse the many stories members shared with us to discover the collective impact we've made — investing over $10 million USD in the industry since the late 1980s. Download it here
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SITE Foundation Grant Application

The SITE Foundation’s mission is to enhance the awareness and effectiveness of motivational experiences and incentive travel, thereby expanding their use around the world. In order to achieve this goal, the SITE Foundation—a not-for-profit organization—facilitates critical research, trend analysis, and educational programs that elevate the skills of incentive travel professionals and connects them with leading practices.

SITE Foundation Grants provide funding to organizations that support this mission including industry organizations, SITE Chapters and Tourism Boards. Requests for grants can be from individuals, Chapters, or companies in the incentive industry. The application can include funding for projects such as incentive industry education, research, and/or providing access to SITE programs to those in financial need. Learn more about the SITE Foundation, or contact SITE@SITEglobal.com with any questions.

The SITE Foundation Influence

See how the SITE Foundation has impacted and empowered our members within the incentive travel industry. Here's what some of our members have to say...

Aoife Delaney

Aoife Delaney, CIS, CITP

VP of Business Development, The DMC Network

SITE Foundation helps me prove my worth as an incentive travel professional

SITE Foundation has invested significantly in education and certification and, as a young professional in the industry, this has given me access to a well-defined career path that allows me to advance within the world of incentive travel and acquire formal certification that objectively validates my professionalism. 

Tina Weede

Tina Weede

Owner of Peerless Performance, Atlanta

SITE Foundation provides me with data to make well informed decisions 

SITE Foundation partners with Incentive Research Foundation and Financial & Insurance Conference Professionals to produce the annual Incentive Travel Industry Index. This annual release is eagerly anticipated here at Peerless Performance as it provides a convenient snapshot of where we are as an industry as well as a predictive hypothesis of where the industry is going. It provides us with the data to drive great decision making.


Amanda Robinson

Recipient of David Riddell Memorial Scholarship

SITE Foundation gives me access to great educational opportunities

Thanks to SITE Foundation’s generous sponsorship of the David Riddell Scholarship, I attended the SITE Global Conference in Vancouver. It was a truly eye-opening experience that gave me a palpable sense of the global scale of the incentive travel industry and validated the important role that I play within that as a professional destination management executive.