About SITE Foundation

The SITE Foundation is a registered charity holding a 501(c) (3) nonprofit organization status.

SITE Foundation

SITE is a professional association with a global membership. SITE Foundation is a charitable organization with US-based 501(c)(3) status. This means SITE Foundation can legally receive tax deductible donations, and raise and disburse funds.

SITE Foundation primarily serves as SITE’s fundraising arm but like SITE, it is guided by a clearly articulated mission statement that defines the purpose of its fundraising activities: to drive the business case for incentive travel & motivational experiences and support professional development within the industry.

Since its formation in 1987, SITE Foundation has invested over USD$10M in our industry. This money has supported: Education and Professional Development, Research and Content Creation and Grants, Scholarships and Financial Contributions.

Our mission and vision

Our Mission - raising funds to drive the business case for incentive travel & motivation experiences and supporting professional development within the industry.

Our Vision - investing in the power & sustainable growth of incentive travel & motivational experiences.

Our Strategic Pillars - Fundraising, Investment, Advocacy, Research / Content, Partnerships / Alliances.


Impact Report

The 2022 Impact Report presents a small selection of stories to demonstrate the powerful, enduring impact of SITE Foundation on lives and livelihoods in our industry.

Support our industry through SITE Foundation 

Since 1987, SITE Foundation has invested over $10 million USD in the global incentive travel community, and has big plans to continue powering the industry in 2023 by supporting important research, education, grants and scholarships.

Consider making a gift to SITE Foundation (SITE's 501(c)(3) nonprofit arm) to spark change in what promises to be one of incentive travel's biggest and brightest years yet. 

Motivate Blog

SITE Foundation supports dedicated content for Incentive Travel Professionals

Since its formation in 1987, SITE Foundation has invested over USD$10M in our industry. This money has supported: Education and Professional Development, Research and Content Creation and Grants, Scholarships and Financial Contributions.

In 2016, SITE Foundation launched Motivate, a repository of content for incentive travel professionals.

Recent Projects include

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SITE Foundation Grant Application

The SITE Foundation’s mission is to enhance the awareness and effectiveness of motivational experiences and incentive travel, thereby expanding their use around the world. In order to achieve this goal, the SITE Foundation—a not-for-profit organization—facilitates critical research, trend analysis, and educational programs that elevate the skills of incentive travel professionals and connects them with leading practices.

SITE Foundation Grants provide funding to organizations that support this mission including industry organizations, SITE Chapters and Tourism Boards. Requests for grants can be from individuals, Chapters, or companies in the incentive industry. The application can include funding for projects such as incentive industry education, research, and/or providing access to SITE programs to those in financial need. Learn more about the SITE Foundation, or contact SITE@SITEglobal.com with any questions.

The SITE Foundation Influence

See how the SITE Foundation has impacted and empowered our members within the incentive travel industry. Here's what some of our members have to say...


Liz Akey, Moira Hearn Lifetime Achievement Winner & Moira Hearn Fund Recipient

I get emotional when I think of all that SITE Foundation has done for me, having been a member of SITE for 25 years and in the industry for over 30. From supporting my membership, to introducing a new passion for sustainability, to keeping me engaged and educated through the darkest times in my life, SITE Foundation has been a shining light that has brought me comfort, connection with a community of likeminded professionals, and a sense of belonging. We are stronger, together.


Hasan Dinc, Managing Director, ODS Turkey

Conducting a scientifically prepared study and analyzing its results is a costly exercise, and one that local NGOs and authorities often cannot undertake alone. In 2020 though, SITE was able to publish a report on incentive travel specific to Turkey using its robust global data set from the Incentive Travel Index (ITI). That report allowed us to address the government during the pandemic and helped us to stress the importance of incentive travel and the MICE industry to our destination. We’re very thankful to SITE Foundation for this global undertaking


Olga Walker, CITP, Managing Director of GoodCause Travel & Events DMC – UK & Ireland

The educational resources SITE Foundation supports have opened excellent opportunities for me and for my business. Some of the sustainability resources in particular for planning, operating and evaluating events were very helpful when I was working toward my company's sustainability certification.