The first meeting of the Society of Incentive Travel Executives (the original meaning of the SITE acronym) came to order at the Americana Hotel in New York City on December 4 1973.
It was the beginning of the only international, professional, not-for-profit association dedicated exclusively to the pursuit of excellence in incentives.
The 11 attendees included Joel Grossman, Bob Guerriero, Chris Perks and Anne Wold-Graham. They decided that there was a place for an organisation that addressed the needs of incentive professionals and corporate end-users and that would enhance and promote the growth of the incentive travel industry through education.
Anne Wold-Graham was elected the first SITE president.
We are indebted to former SITE (1988) and SITE Foundation President, Fay Beauchine, CITE, for the beautiful presentation of the history of SITE.