Certified Incentive Specialist


What is CIS?

The Certified Incentive Specialist designation is awarded to you upon successful completion of an online exam. The exam can be taken following a two-day, in-person workshop or by registering for the CIS Online and reviewing the workshop materials at your own pace. 2023 CIS Exam dates TBD.

Workshop Content

Workshop content includes how incentive programs are designed, what motivates people to achieve greater levels of performance and the positive impact of incentive travel and business results.

The in-person course is available at locations all around the world.

With more than 2,250 graduates from 56 countries, the CIS designation will elevate your career and develop your skills to provide extraordinary motivational experiences worldwide. Both SITE members and non-members are welcome to attend.


Who is CIS aimed at?

CIS is aimed at anyone “new” to the exciting world of incentive travel.

Maybe you’re a recent college graduate working in business events at a large hotel – CIS is for you! Or an experienced travel professional recently employed by a large corporation in the meeting and incentive planning department – CIS is for you!

Whatever your background, if you’re eager to learn industry best practices and achieve a higher level of incentive education, then the CIS designation is for you.

Content / Sessions

  • Fundamentals of incentives
  • Origins of incentive programs and incentive travel
  • The value chain
  • The value proposition of motivational programs and non-cash awards
  • Market composition
  • The makings of a program and program budget
  • Industry tools and platforms
  • And much more!

What’s the format of the exam?

The exam is taken online and consists of multiple-choice style questions. Once registered, you can take the test as many times as you like until you reach the designated pass mark.

How do I prepare for the exam?

The optimum preparation for the exam to is register for the next available two-day in-person workshop.

What does it cost?


  • SITE Member: $750 USD
  • Non-Member: $875 USD
  • Faculty: $500 USD
  • Student: $400 USD
  • Press: $350 USD

CIS Online

  • SITE Member: $295
  • Non-Member: $345 USD