When SITE recently asked members what the association means to them, it’s no surprise that our global community had a lot to share! 

Here’s one of our favorite stories, shared by Jennifer Brown from SITE Midwest. 

SITE has meant so much to me on both a personal and professional level. It’s more than just an association — it’s a a community where I’ve built friendships that have turned into lifelong bonds and gained mentors and colleagues who continuously inspire me. 

SITE has also been instrumental in shaping my career by providing unmatched networking opportunities and industry-leading education that keeps me ahead of the curve. 

My relationship with SITE took on even deeper significance during one of the most challenging times of my career. The week I was scheduled to take the CITP exam, I unexpectedly lost my job. I had never been in that position before, and it was incredibly unsettling. 

However, instead of letting that setback define me, I made a conscious decision to focus on the exam and dive deeper into my professional development through SITE. 

In those moments of preparation and study, I found a renewed sense of purpose. I realized that with the extensive experience I had gained and the community support SITE offered, I would find my way forward. 

Passing the CITP and staying connected with SITE were affirming steps that reminded me of my resilience and the doors that dedication and camaraderie can open. 

In the spirit of celebrating our members, here’s more inSITEs from Jennifer — gleaned during a recent Q&A with SITE's membership team. 

What course of study did you follow prior to joining our industry? 

A: Prior to joining the industry, I had a Bachelor of Communication from Mizzou (University of Missouri). I then went on to complete my MBA at Maryville University. 

During my time at Mizzou, I did two internships with Walt Disney World (The Disney College Program). For my first internship I was stationed at The Yacht and Beach Club and rotated through F&B and the Front Desk.  For my Advanced Internship, I was Guest Relations Lead at Disney's Hollywood Studios. 

If you didn’t work in your current incentive travel industry segment, which one would you like to work in? Why?

A: Well...I have worked on both the third party and on the national sales side of the incentive industry. The only thing left would be gifting, DMC or DMO! I think the DMC side would be fun as I love to create experiences and use the creative side of my brain. 

If budget was no obstacle and you were SITE’s CEO, what project or initiative would you immediately implement?

A: I would love to see SITE International Board of Directors (IBOD) members and Foundation get more involved at the chapter level.  

Whether it is the IBOD or SITE Foundation, everyone should be required to participate at the chapter level to better understand what motivates and what frustrates members at a more localized level.  It feels like there is too much of a divide between the three areas of SITE.

What’s the best career advice you ever received?

A: Always be curious and learn new things to stay well-rounded!