Update from Aoife Delaney, SITE President, 2021

Aoife video update

SITE Hybrid Conference

Time is tracking so fast, and that’s because the first two months of 2021 were extremely busy with SITE Hybrid Conference – the biggest ever gathering of the global SITE community with almost 1200 signing up to participate. It was an amazing event, and despite being virtual, we really did connect, learn and discover as we do at all SITE Live events. Massive thanks to SITE’s Head of Events, Tahira Endean, Head of Business Development, Samantha Nicastro and, especially, all our supporters and sponsors who made this happen. Be aware that all the education sessions are still available on the conference platform for anyone who registered. Conference delegates are still accessing the sessions on-demand, and we have extended access now through 31 March.

Membership Renewal

Our membership renewal campaign continues and, thanks to your help, we are tracking ahead of our 2021 forecasts and expect to exceed our overall membership target for 2021 by the end of March.

That said, we know that it continues to be a hugely difficult time within our industry, and so we have relaunched the Moira Fund for our 2020 members who continue to experience financial difficulties. The numbers helped by the Moira Fund are now around 250.

Incentive Summit Americas

I’m thrilled to report that Incentive Summit Americas will go ahead next month in Aspen / Snowmass from the 8th - 11th April. 75 of our US buyers and suppliers will come together to experience this incentive-ready destination together with all health security protocols in place. We've got some great education included in the programme, some of which will be broadcast and available to our entire SITE community so for those of us that will not be in attendance, watch this space for more information on how to be a part of this.

SITE NITE all nite

April will be busy for us with our brand new SITE NITE All Nite event also taking place during the month. On the 28th and 29th April, our global community will come together over 12 hours of unique programming in bite-sized portions, starting at 1pm in Frankfurt and travelling across the globe!


Our 2020 President Jenn said it last year - and I absolutely agree with her - the silver lining of this pandemic has been the ability to connect with so many more chapter events than ever would have been possible physically. I want to give a massive shout out to

  1. SITE NorthEast,

  2. Chicago,

  3. Minneapolis,

  4. Canada,

  5. Germany,

  6. Florida & the Caribbean,

  7. Mountain West and

  8. GB

as just some of the events that I have enjoyed being a part of over the first two months of the year.

Build Back Better 

I was delighted to be a guest earlier this year on MICE 360, our regular podcast hosted by SITE Texas’ Wayne Walgren. Throughout my presidential year, Wayne will be capturing the thoughts of many incentive travel professionals on how we can BUILD BACK BETTER, the theme for my year.

Be sure to listen and, if you’ve got a BUILD BACK BETTER story; I want to hear from you.

Written by

Aoife McCrum

Aoife McCrum


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