INCENTIVEWISE

SITE Statement on the Transformative Power of Travel

A message from SITE CEO Annette Gregg and 2025 SITE President Nitin Sachedva 

In a time of uncertainty and change, travel remains a powerful constant — a force that brings people together, builds bridges between cultures, and drives business success through shared human experiences. 

Incentive travel is a results-driven business tool that not only motivates and rewards excellence but also inspires lasting loyalty and connection. It creates unforgettable moments that strengthen relationships, energize teams, and enhance organizational performance. 

Incentive travel has the potential to bring cultures and humans to know each other better, fostering deeper connections, especially during these unprecedented times. 

In today’s evolving geopolitical landscape, global travel underscores the irreplaceable value of face-to-face connection. 

Incentive travel continues to be a powerful driver of engagement, loyalty, and business performance, reminding us that shared experiences are more essential than ever in a divided world. 

At its heart, incentive travel is about transformation — of individuals, of organizations, and of the world. It transcends transactions and touches lives in ways that last far beyond the journey itself. 

SITE remains committed to championing the positive impact of travel on people, businesses, and communities across the globe. 

Join us for our upcoming webinar on Friday, April 25: Finding Calm in Chaos: Navigating the Geopolitical Effects on Events

CEO

Annette Gregg

Society for Incentive Travel Excellence

Encinitas, CA, United States

President

Nitin Sachdeva

Managing Director - India / CEO, HelmsBriscoe

Gurugram, India

Written by

Annette Gregg

Annette Gregg

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