SITE returns to Slovenia for a summer incentive summit

Press Release

SITE’s Incentive Summit Europe, boutique by choice and intimate by design, has just been hosted in Ljubljana, Slovenia, where over 60 incentive travel professionals experienced a highly innovative program of networking, education and destination immersion.

SITE challenged its in-country hosts to think outside the box and deliver a series of destination experiences reflecting the macro-trends impacting our industry – concerns around sustainability and belonging, diversity, equity and inclusion. Host committee member Boštjan Horjak, CEO, Liberty Adriatic DMC, commented, “As a long-time proponent, I was delighted with the forensic focus on sustainability during our day at the Brdo Estate and with the reaction we got to our “city tours” that focused on homelessness, feminism and the circular economy.”

“Incentive Summit Europe is now an established fixture along with Incentive Summit Americas in SITE’s annual calendar of events. Our focus with the incentive summit series is on quality and innovation – quality relationships, quality learning experiences, quality destination immersion and innovation in program design and implementation. Following two springtime events in Switzerland, this year’s event was hosted in Slovenia, building on the enduring memories and great friendships forged there during our Executive Summit back in 2017,” said SITE CEO Annette Gregg, MBA, CMM.

“We’re delighted to have hosted Incentive Summit Europe in Ljubljana and to have been able to highlight the great hotel and venue developments that have taken place since SITE was last here in 2017. The new 5 star properties in Ljubljana bring additional levels of scale and luxury to our destination, cementing its suitability for discerning incentive qualifiers” said Fredi Fontanot, Acting Director of the Slovenian Convention Bureau.

Besides discovering Slovenia’s capital, participants were charmed by the fairytale Alpine Lake Bled and by a day’s immersion in the Brdo Estate, where a panel discussion on sustainability resonated deeply with all participants.

Incentive Summit Europe’s 2024 edition will take place in Andermatt, Switzerland.


Founded in 1973, SITE is a professional association dedicated to the use of travel incentives as a key element in a corporation’s reward and recognition program. SITE has over 2,400 members located in 90 countries, working in corporations, agencies, airlines, cruise companies, and across the entire destination supply chain.


Slovenian Convention Bureau is the central contact point for meeting planners looking for impartial information and advice on all aspects of organizing events in Slovenia. See

Written by

SITE Staff


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