“Hilton is excited to grow our partnership with SITE and continue our mission of listening to and expanding our audiences and offerings in innovative ways to meet the evolving industry landscape,” said Vito Curalli, executive director, international sales & industry relations, Hilton. “We look forward to bringing our expertise in the incentive travel market to a new set of sophisticated and savvy travel planners around the world.”

Aoife Delaney, CIS, CITP, Director of Marketing & Sales at The DMC Network and President, SITE, added, “Hilton is a powerful brand with a truly global reputation. With members in 90 countries around the world and a vibrant chapter network, we look forward to working with Hilton to build and bridge cultures through the transformative power of incentive travel & motivational experiences.”

Terry Manion, President, SITE Foundation said, “SITE Classic is SITE Foundation’s flagship fundraiser, generating hundreds of thousands of dollars in support of our research, education and advocacy programs, on behalf of the incentive travel industry. Following last year’s hiatus due to the pandemic, we’re back live at ‘The Del’ in September and look forward to working with Hilton to raise the bar this year to new heights.”