Today, during SMART Monday at IMEX Americas, SITE Foundation President, Terry Manion, CIS CITP, launched the latest edition of SITE’s Foundation’s serial research into the future face of incentive Travel. The study was launched during a high level “armchair conversation” involving SITE Foundation, Incentive Research Foundation (IRF)  and Financial & Insurance Conference Professionals (FICP) that discussed “Incentive travel at a crossroads? What the data is telling us about the future face of incentive travel”.

“This is the second of three qualitative surveys with 50 US corporations that use incentive travel for reward and recognition within their organisation. It tells the unfolding story of how US corporations are responding to the challenges posed by the pandemic and how, despite these challenges, corporate commitment to incentive travel remains positive and strong. That said, the surveys highlights how safety and duty of care are now a priority for corporations as they plan for incentive travel programs to be delivered throughout 2022”, said Terry Manion, President, SITE Foundation and Inspire Consulting.

VP of content and research at SITE Foundation, Selina Sinclair, CIS, CITP, and CEO, Realm added: “Our latest survey fielded in early September and we’re seeing strong corporate concern around safety with corporations either mandating vaccines for program participants (45%) or matching their protocols to those of the destination / resort where the program is being delivered (55%). We’re also detecting stronger focus on destination relationships with DMCs more relied upon that ever as the in-destination experts for information but also for emergency preparedness”.

Corporate inSITEs Edition 1 and Edition 2 are available for download via the button below.