SITE Incentive Summit Americas (ISA) drew to a close Friday, capping a successful week of building and bridging connections on the ski slopes of Stowe, Vermont.

Just over 130 incentive professionals flocked to this emerging incentive destination, nestled between Mount Mansfield and Spruce Peak, to experience top-notch New England charm and forge new industry connections.

Much of the week’s programming provided experiential opportunities to shape new relationships, ranging from opportunities to hit the slopes, to exploring local sites like the famed von Trapp Family Lodge & Resort, visits with local artisans, and chances to experience standout locally driven food & beverage offerings.

Events industry expert Victoria Matey rounded out the event, providing rich insights into event psychology and human behavior.

“One of the highlights of Incentive Summit Americas is bringing attendees to emerging destinations like Stowe and working closely with our partners in the destination to showcase exciting new incentive travel trends,” commented SITE CEO Annette Gregg. “The warm, engaging, and friendly hospitality of Stowe was in full force this week, proving exactly why this destination is a motivating and encouraging one that’s a perfect fit for incentive groups looking for something fresh and different.”

The Lodge at Spruce Peak served as a home base for this year’s Incentive Summit Americas, reflecting a cozy property that offers excellent ski access and a range of other onsite amenities that attendees enjoyed. 

“Hosting leading industry associations like SITE gives us ample opportunities to show firsthand how our team and the partners we work with in and around Stowe are well-positioned to welcome incentive qualifiers and their guests. We are honored to have hosted this year’s Incentive Summit Americas event and look forward to welcoming future groups to our home-away-from-home here in Stowe,” said David Lockard, Managing Director of the Lodge at Spruce Peak.

SITE’s Incentive Summit series will continue to build on its reputation of introducing qualified hosted buyers to interesting and innovative destinations. The 2025 European edition of the Incentive Summit series will venture to Saint Moritz, Switzerland, later this year. SITE will then take to the seas next March, with the announcement of the 2026 Incentive Summit Americas set to take place on Royal Caribbean’s “Wonder of the Seas.”