Global Conference Dublin

20 – 23 April 2022, Dublin, Ireland

  • Dare!

    In January 2020, we were limitless. We knew when to play by the rules and when to push boundaries. We had certainty and confidence and a clear roadmap for the future. By January 2021, the pandemic had zapped our confidence and stolen our roadmap. We needed our community and courage - the power within us and among us - to face an ambivalent, uncertain future.

    As we approach Global Conference in 2022, there are definite signs of recovery but the landscape has changed and we need a new roadmap to find the way ahead. These are daring times indeed but, together, we can face any challenge, defy any odds, reach any goal.

    Let's dare to share, to be different, to innovate, to diversify, to shake it up, to dream, to try something new, to care to consolidate, to expand.

    See you in-person in Dublin in April 2022.

    Event & Location Details

    Event Dates: 20 – 23 April 2022

    Location: Dublin, Ireland

    Venue: The Convention Centre Dublin

    Opened in September 2010, The Convention Centre Dublin (CCD) was developed to provide a world-class conference venue in the heart of Ireland’s capital city.

    Located 15 minutes from the airport in Dublin’s Docklands, the finance and technology hub of the city, the CCD offers a truly world-class venue in every sense, from the quality of its design, through to every aspect of its service.

    Return shuttles will operate daily from our host and partner hotels, and the CCD can be reached on foot from most host and partner properties in 15 minutes or less.


    Back again in Dublin

    SITE brought 460 incentive travel professionals from 37 different countries to Dublin in 1991. That consolidated a relationship between SITE and Ireland that started way back in 1974 when Anne Wold-Graham, then an employee of the Irish Tourist Board in New York, became SITE’s first President.

    If Ireland is a leading destination for incentive travel experiences, then this is undoubtedly due to its relationship with SITE, to the connections that were built and the lessons learned.

    Since 1991 much has changed in the world of incentive travel and in Dublin as a destination. Join SITE’s global community in Dublin and dare to hope for a bright tomorrow.

    Parliament Street, Dublin City
    Essex Street, Dublin city
    Drummers at Event in Guinness Storehouse

    Connect | Learn | Discover | Shape

    SITE events are built on 4 foundational pillars – connect, learn, discover, shape. In Dublin, you’ll connect with incentive travel professionals from all over the world, learn the latest from the greatest, discover a scintillating destination and, most importantly, shape the future of our industry by contributing to ideation and co-creation sessions.

    Join SITE’s global community in Dublin and dare to share your views on the future of our industry.

    education session

    Register now for SITE Digital Day, 25 April 2022

    Find all of this year's Global Conference highlights during SITE Digital Day.

    While we know virtual events are no substitute for face-to-face gatherings, we’ve definitely experienced their benefits in terms of connections and knowledge transfer — so we’re including a digital component as part of #SITEGC this year to help you learn and discover.

    Taking place on Monday, 25 April, SITE Digital Day will bring you fresh content recapping the major takeaways and fresh insights from SITE Global Conference, at the following times:


    Registration is available at USD$45 for members and USD$95 for non-members, but is free of charge for anyone already registered for SITE Global Conference.

    All registrants will receive a link directly from our events team.

    Attending in-person?

    Standard Ticket - from March 19 2022

    • Member $1195
    • Non-Member $1395
    • Joining Member $1625

    Hosted Buyer

    Submit your interest for our hosted buyer program.

  • Connect | Learn | Discover | Shape

    SITE Global Conference is a holistic experience, designed to impact both your personal and professional life. The event is designed to provide you with opportunities to connect, learn, discover and shape. Check out the agenda below and dare to learn brand new things at SITE Global Conference.



    • Day 1 - Tuesday - 19/04/2022

      11:00 - 15:00GMT

      Early Registration & Hospitality Meet & Greet

      The Shelbourne

      12:45 – 17:30GMT

      Dublin City Immersion DISCOVER

      Deep dive into the delectable delights of Dublin, a 1000 year old city with a strong contemporary vibe. There are 2 tours to choose from - you can view the options here.

      14:00 – 17:00GMT

      Chapter Leaders Meeting Pt. 1 CONNECT

      By invitation only.

      Shelbourne Hotel

      15:00 - 17:00

      Strategic Sponsor Roundtable SHAPE

      By invitation only.

      Shelbourne Hotel

      18:30 – 22:00GMT

      Leadership Dinner CONNECT

      By invitation only.

      Christchurch Cathedral

    • Day 2 - Wednesday - 20/04/2022

      08:00 – 09:00GMT

      Chapter Presidents’ Breakfast CONNECT

      By invitation only.

      The Shelbourne

      08:15 - 13:00GMT

      Dublin City Tours DISCOVER

      Deep dive into the delectable delights of Dublin, a 1000 year old city with a strong contemporary vibe. There are 3 tours to choose from - you can view the options here.

      09:00 - 12:00

      Chapter Leaders Meeting Pt. 2

      The Shelbourne

      13:30 – 14:30GMT

      First Timers Session CONNECT

      The CCD

      14:30 – 17:00GMT

      Annual General Meeting & Chapter Excellence Awards CONNECT LEARN SHAPE

      Welcome back SITE! We are thrilled to be together again and to share all we are about. We will welcome our new board and give you the opportunity to ask your burning questions. We will celebrate our Award-winning Chapters and members. Join us for this very special opening session, a perfect start to your time of learning, connecting and discovery in Dublin.

      The CCD

      18:00 – 19:00GMT

      David Riddell & Past Presidents' Reception CONNECT

      The Shelbourne Hotel

      Young Leaders’ Reception CONNECT

      The Alex Hotel

      19:00 – 22:00GMT

      Welcome Reception CONNECT

      Guinness Storehouse

    • Day 3 - Thursday - 21/04/2022

      07:00 – 08:00GMT

      Fitness Activities Activity

      Morning Wake up and Stretch with SITE at the Shelbourne with SITE Immediate Past President, Aoife Delaney


      Run a 5km with SITE CMO, Padraic Gilligan and SITE Head of Operations, Mark Swets from outside the Shelbourne Hotel


      09:00 – 10:15GMT

      The Experience Imperative: Why Incentive Travel Needs a New Image General Session

      Far too often people think incentive travel is just some sort of jolly, just another way to encourage the troops.

      (Understandable, because that's where it came from.)

      But work has moved on (Hello, purpose) and the science has moved on too. It's high time your clients realised that incentive travel is so much more than a fancy carrot.

      Now - after the pandemic and as the pandemic has catalysed key trends like the remote / asynchronous / distributed working - work-based travel is set to have a more important role than ever. In the 2020s, work-based travel has a unique potential to reconnecting teams and reinvigorating organizations.

      What's more, new research shows that, designed right, incentive travel will make employees happier, more creative, more curious, more resilient, and more productive.

      New research shows that, designed right, incentive travel will make employees happier, more creative, more curious, more resilient, and more productive.

      In this inspiring, informative, evidence-based session, James will share research and insights on why experiences are more important than material goods and how we can leverage this knowledge to encourage our clients to realise the full spectrum of radical, human and work benefits of incentive travel.

      The CCD

      James Wallman

      10:15 – 10:45GMT

      Refreshment Break Meal Function

      10:45 - 11:30GMT

      Changing landscape of Incentive Travel, Delivering impactful safe experiences Industry Stage

      Change was inevitable and now convincing some organizations how they can still create a safe impactful event can be challenging. A panel of industry powerhouses (both planners and suppliers) address the current issues of what clients want now and how that continues to evolve.

      The CCD

      Ann Marie Rogers, Rhonda Brewer, Anne DiGregory, Barbara Laken

      10:45 – 12:30GMT

      The Compelling Business Case for Sustainable Tourism Masterclass - pre-registration required


      An interactive Masterclass that will explain, simply and succinctly, the holistic and 'triple bottom line' definition of sustainable tourism. The session will explore the compelling reasons why your tourism business needs to embrace this movement. The reasons range from cost savings to customer desires to employee retention. It's no longer a question of can you afford to pursue sustainability, but rather can you afford not to? This Masterclass will be built on interaction and will include a case study from Vagabond Tours, a B Corporation, on their fruitful and cost-saving journey to sustainability.

      The CCD

      Ken Lyons, Rob Rankin, Roisin Finlay, Sally Cope

      Turning Mental Health Awareness into Mental Wellbeing Action Masterclass - pre-registration required

      This session will explore wellbeing as the cornerstone of organizational strategy and why it matters. With the world heads out of the pandemic, the wellbeing of your staff will have a real impact on organizational culture, your bottom line and how your staff works with your clients. Additionally, caring for your guests wellbeing has a new meaning. We will explore overall wellbeing and how to plan for the whole person and it is not just their personal wellbeing. We will discuss the wellbeing frameworks and how wellbeing design is the key to a successful program. At the end of the session, we will look forward and explore what is next for our professionals, our employers and our industry.

      The CCD

      Rachael Riggs

      Designing Experiences for Impact Masterclass - pre-registration required

      Experience is the currency of life and this session includes masters across realms of experience design who will lead you through an iterative process of building narratives that deliver transformative moments. Be part of it.

      The CCD

      James Wallman, Eda Özden Günyüz, Norman Aynbinder

      11:45 - 12:30GMT

      Expect the Unexpected Industry Stage

      Things happen. From airport closings to natural disasters to personal circumstances, onsite changes and emergencies occur. As event designers, we are expected to anticipate the unexpected. And an emergency can happen anywhere and anytime. Our destinations and lives can change in an instant. Because of the nature of business events – we’re responsible, in some way, for thousands of people every year. Companies must be able to efficiently and effectively evaluate and respond to challenges for employees, clients, participants, vendors, and other key stakeholders. We don’t know when emergencies will occur. We do know that having the right partners and framework in place will help navigate a complex situation.

      The CCD

      Cosimo Bruzzese, Becky Pappas, Kristin Huston

      12:30 – 14:00GMT

      Lunch Meal Function

      The CCD

      12:30 - 15:45GMT

      Food, Wine & Sustainability Masterclass - pre-registration required

      Eat Local. Drink Local. Look to the future. This session will look at the future of food and wine as the world evolves and how the role of organic farming and sustainable practices influence the future of hospitality. This incredibly fun and engaging session will provide you the opportunity to learn more about organic farming (in both food and wine), the importance of leaving our land better than we found it and how locally grown ingredients can lead to something very special. The meal will consist of a drinks reception with canapes, followed by a 3 course meal, highlighting the best of this great island, Ireland, and expertly paired with wines from the exciting Okanagan Valley in British Columbia, Canada. Join us for a truly unique culinary experience!

      Andrew Rudd, Kurt Simcic

      14:00 – 14:45GMT

      A story of adaptation & new age in luxury event design Industry Stage

      This is a tale of adaptation, from a salesperson who’s had to sell a magnificent but challenging story from a country that has adapted itself to changes from the beginning of human civilization. Luxury travel was always heading places, it’s an entirely abstract and limitless concept that is designed to push limits. Many of us thought booking the most expensive hotel, or getting the most expensive room gifts was luxury. Or more controversially, that the attention to detail and service quality set us apart. I beg to differ. I've come to understand only those of us who push boundaries and design that which has never-been-done will survive into gen-x and beyond. Luxury has morphed into something crazy and beautiful and oh do I have stories to tell. The dangerous combination of now over-abundant cash in the world along with the extraordinary feeling of living life with no tomorrow brought on by the pandemic is the new definition of luxury. Here are the lessons I learnt to adapt to. First is the story of an “erect stone statue” from 12000 years ago that has put an entire government into shame in a city on the Syrian border, and how it got displayed to a group of global billionaires. Here I learnt you give favors to get favors. Then, of a valley in a UNESCO Heritage Site which has come to host the most exclusive private events in Turkey. I learnt the significance of crazy local fixers, of an illegal pirate’s bar that came to host such an event with an auction that raised half a million euros in 15 minutes. Last is the story of local sourcing, and how choosing right places to spend money make an event. A story of how it’s the end of people who overcharge and the beginning of those who charge right.

      The CCD

      Eda Özden Günyüz

      14:00 - 15:45GMT

      Tribes, Power & Conversations Masterclass - pre-registration required

      We will focus on the work of cultural anthropologist, Margaret Mead. In the mid-1960s she researched the concept of humanity from the perspective of the comfort of the cave, and the origins of tribes. In earliest evolutionary history, humans left the confines of the pre-historic cave. In doing so we had to face four basic fears; Rejection, Losing, Being Wrong, Being Lunch for wild animals like the mammoth, dinosaur and sabre-toothed tiger, living and hunting in the environment outside the cave. Today we connect, transact, and interact within and across groups with residual fears similar to when we left caves and our tribes. We will use this model of tribes to build understanding and develop approaches to form teams that win with greater curiosity, inclusivity, and organizational capability. 

      The CCD

      Andy Romeo, Colleen Brzozowski

      15:00 - 15:45GMT

      Virtually Engaged | 150,000 people, 23 languages and an airplane! Industry Stage

      Hosted yearly since 2013, our company, the world’s largest manufacturer of aloe vera products, has become known for its Global Rally - part reward, part celebration of our highest sellers and their families. Taking place in a different city each year, this rally has become one of the world’s largest celebratory events and a hugely anticipated cornerstone of our company’s calendar. This seven-year streak came to a sudden halt in 2020 with the onset of the global pandemic. At the last minute a small scale and low-key, pre-recorded Zoom event was eventually staged, but despite all of the best intentions, it lacked the sense of excitement and celebration it was previously known for. When it became obvious that live events in 2021 would again be off the table, the question became what to do now? Would it be another stopgap event, or worse, nothing at all? For the six-person communications team responsible for staging the rally each year this idea left a bad taste in our mouths and wondering whether, in a world where Zoom fatigue had long ago set in, was it even possible to stage something like this virtually, let alone on the scale required? This is the story of how we created an entertaining, impactful, educational and interactive live online event to a global audience of 150,000 people, translated into 23 languages, and spanning every time zone on the planet. The result was eight and a half hours of programming split over three days, filled with adventure, positivity, gratitude, surprises, tears and fun, and featuring a Space Shuttle Astronaut, 1500 customised gift boxes, a Magician, Twins in the Himalayas and a live airplane fly-by!

      The CCD

      Nick Woodward-Shaw

      16:00 - 16:45GMT

      Leading On Empty - How to get what you want without losing what you love Industry Stage

      Life for hospitality and tourism professionals is filled with endless deadlines, unreasonable demands, and all-consuming dilemmas. For many, the pursuit of success and their drive to achieve, leads them to perform at an unsustainable pace putting at risk the very things they love. Left unchecked, drive and ambition can cause anyone to find themselves leading on empty, suffering from the devastating consequences of overwhelm, burnout, and fatigue. It doesn't have to be that way, you can get what you want without putting at risk or losing everything that matters to you.

      The CCD

      Jerome Wade

      16:00 – 17:00GMT

      Sustainability: Join the conversation Dialogue Den

      This discussion will be led by Business Events Australia and invites you to bring your best practices, ideas and questions as we continue to explore what we can all do to contribute to events that are socially responsible, economically viable and environmentally thoughtful. 

      The CCD

      Sally Cope, Mary Ann McDonald

      Improving the performance of employees returning to workforce Dialogue Den

      As we are coming back from our "slow-motion months", we notice how many team members, suppliers and clients are feeling overwhelmed and it becomes somehow difficult to adapt to the regular hours, the amount and variety of tasks and all demands thrown at us. Things that were normal, seem now tough and a struggle. We hear from colleagues how they feel frustrated, as the hours of the day are not enough to complete all their tasks. Also, they complain as the suppliers are not answering fast enough to their enquiries. The "new“ normal requires us to adapt, reinvent and be creative, but most importantly, we must stay human!

      The CCD

      Marina Parra-Flechsig

      Building confidence back through Powerful Relationships Dialogue Den

      “It takes a Village”……a phrase that holds true, now more than ever, across teams and organizations around the world. As we start to emerge out of the past 18 months of uncertainty and unsteadiness, companies are re-evaluating their business strategies, sales and marketing initiatives and partner relationships. Companies are finding themselves vetting new partners and confirming legacy ones, establishing new ground rules around duty of care and engagement and establishing clear ROI metrics. As companies explore our new normal, building confidence back through powerful relationships is paramount.

      The CCD

      Christine Erickson, Caitlin Harris, Melissa Moten, Fiona McGrory

      Young Leaders: Stronger Together Dialogue Den

      In this rousing discussion you will hear from Young Leaders who have challenged themselves in planning the annual Young Leaders Conference and grown together. The opportunities to meet directly with senior industry representatives in the SITE boards, to share their own experiences and to make global connections that will last a lifetime… join the conversation and learn how you can be involved and benefit as we dive deeper into 2022.

      The CCD

      Kate Benzine, Megan McHale

      18:30 – 19:00GMT

      Crystal Awards Winner Reception Evening Function

      The CCD

      19:00 – 23:00GMT

      Crystal Awards Gala Evening Function

      The CCD

    • Day 4 - Friday - 22/04/2022

      08:00 – 08:45GMT

      Irish Spring in Your Step to the CCD Activity

      Starting Earth Day with a walk to the conference venue. We will be running a Motorcoach Light Day to support Earth Day.


      09:00 – 10:15GMT

      General Session: Would you walk a mile in someone else's shoes? General Session

      Travel with Mallory on a journey around the globe to hear incredible stories of human connection. From African tribes, to Syrian refugees, to the homeless in the U.S., you'll step into the shoes of others to understand how connected we all are.

      In her keynote, Mallory will teach you the power of empathy. She'll prove how we, as individuals, have the ability to drastically impact each other's lives. Learn how to implement storytelling and elicit emotion for the human side of every cause (from leading a team to fundraising). Through personal stories, heartfelt motivation, and key action steps, you'll feel empowered to go out there and make a difference.

      Best Audiences: nonprofit, leadership teams, educational groups, companies/associations with a strong focus on purpose, personal growth audiences seeking meaning and fulfillment.

      Key Takeaways

      1. Believe in the true power of an individual to create an impact.
      2. Understand the importance of giving and how purpose changes our outlook on life.
      3. Learn 5 ways to increase your daily empathy.

      The CCD

      Mallory Brown

      10:30 – 11:15GMT

      Dare to Rebuild Differently; How to implement an agile staffing model for your organization or events Learning Lab | Sponsored by TERRAEVENTS

      The global pandemic has given us the opportunity to look at how we run our events and organizations and identify how we can rebuild differently - including the ways we leverage talent. Some of the most disruptive and innovative industries such as technology and creative services leverage flexible staffing models to ensure agility, profitability, and business continuity. Bringing in new perspectives through freelance talent provides opportunities for diversity of thought and expertise to help navigate through change. The momentum is growing, and freelancers are predicted to become the majority of the U.S. workforce by 2027. The emergence of freelance talent networks makes finding and recruiting on-demand freelance talent easier than ever before! Don't get left behind, learn how you can analyze your own organization or events and find opportunities to implement an agile staffing model for your team.

      The CCD

      Tracy Judge

      Sustainability and Circular Economy: what the future holds Learning Lab

      Helping the hospitality industry to better thrive and flourish through a circular economy and understanding sustainability from a global standpoint, is key to our recovery. Integrating inclusivity and accessibility and incorporating best practices in the planning and execution of your events will enhance and differentiate your company’s brand, increase your clientele, reduce your costs, and deliver exceptional experiences.

      The CCD

      Benoit Sauvage

      “Thanne Longen Folke to Goon on Pilgrimages”: Travel Incentives, Returning to F2F, and Lessons from the Middle Ages Learning Lab

      In spite of navigating the complexities of in-person meetings, incentive travel is poised to fill a void created by the pandemic- the inability to adequately and appropriately provide reward and recognition to top performers.  Beyond salary and bonuses, incentives provide a differentiated opportunity to provide public recognition. Yet, a return to face-to-face interaction is treacherous in a world that seems to have lost the ability to engage in civil discourse. 

      As we dare to congregate in-person again, how we communicate the goals, objectives and rules of programs to participants will critically shape the experience. Planners seeking a roadmap back to successful, in-person events will find that our current global situation is not “unprecedented.” One can look to the Middle Ages and the concept of pilgrims on a collective journey, triggers that ignite culture change cycles, and to Ireland’s own Dame Alice Kytler and scapegoating, for lessons in navigating the path back to F2F.

      Catherine Jones & Catherine Peters will discuss the perils of the return to F2F engagement and provide insights into paths forward, using non-polarizing historical examples that are proven to engage planners with executable, techniques. This interactive seminar will incorporate games, exercises and opportunities for dialogue to engage the audience.

      The CCD

      Catherine Jones, Catherine Peters

      Being the Exception in Incentive Travel Learning Lab

      Comparisons, Labels, Shattered Confidence. These hidden traps and struggles keep us from being Real and keep us from being Successful. Keep us from being Exceptional! The gift of resilience and overcoming life’s circumstances is Annie’s story and allowed her to escape the cycles of negativity and transform into the successful influencer that she is today. In this keynote, your audience will uncover the 7 Steps to Transformation that are MUST have strategies to become Authentic, a Confident leader, and live a truly Exceptional life.

      Be the Exception highlights living outside of the traps of labels, characterizations, and job titles. Getting on the path to uncovering and expressing your authentic self is what makes your life’s journey rich. Annie dives into the “ways of being” necessary to transform your life and live your true passion and potential.  Your audience can expect to learn the value of how “being” is often more important than “doing”.

      The CCD

      Annie Meehan

      11:15 – 11:45GMT

      Refreshment Break Meal Function

      11:45 – 12:30GMT

      Where in the World is Incentive Travel Going? Learning Lab

      Research shows that travel is an ultimate motivator, with shifts in where people are going and what they want to do when they get there continuing. This panel will consider these shifts from a variety of perspectives and provide insights that will allow you to diversify your approach to today's reward travel programs.

      The CCD

      Anne DiGregory, Jennifer Attersall, Patty Karsten, Chris Parnham

      Creative Networking through Inclusion & Engagement Learning Lab | Sponsored by TERRAEVENTS

      “…People will forget what you said, people will forget what you did but people will never forget how you made them feel” – Maya Angelou

      In this session, you will walk away with creative ideas and networking concepts for both in person and virtual events, discover new methods of connecting groups of people, explore fun takeaway gifting ideas, innovative venues and how to incorporate a Give Back component. We will explore a variety of methods to engage and deliver to both the attendees and stakeholders, incorporating all age groups and seniority levels.  This is the session for anyone looking to create memorable events through human interaction while remembering the purpose of any event is a return on time and investment to all.

      The CCD

      Brigitte Lundrigan

      Winning business In a Digital World Learning Lab

      The Event marketing mix for the MICE industry historically relied upon live events and networking to drive sales. Recently that has been made almost impossible. More than ever, whatever your brand is, we are now telling our stories in a digital world. This session is designed for the organizations shifting their sales and marketing initiatives online and those still seeking out the best way to provide measurable results and be enabled and empowered to make the best marketing spend decisions when we all have limited budgets.

      The CCD

      Anthony Kelly

      Research: a Blind Date with Knowledge? Learning Lab

      Apple entrepreneur Will Harvey is credited with this pithy phrase which seems to be extolling the value for research. SoolNua provides MarCom services to SITE but also supports SITE Foundation with its many research projects. Join Pádraic Gilligan, Sydney Nolan and Gráinne Ni Ghiollagáin for a lively conversation about research in general and learn how SITE Foundation’s research is adding significantly to the body of knowledge about incentive travel, its nature, purpose and direction.

      The CCD

      Pádraic Gilligan, Sydney Nolan, Gráinne Ni Ghiollagáin

      12:30 – 13:45GMT

      Destination Announcement and Lunch Meal Function

      14:00 – 14:45GMT

      The Changing Role Of The DMC In A Post-Pandemic World Learning Lab

      The role of the DMC in delivering incentives has shifted considerably and taken on new relevance as groups start to look at their post-covid travel plans. This panel discussion will bring together various DMCs to share how the role of DMC has changed, discuss challenges being faced currently and trends for the immediate future.

      The CCD

      Aoife Delaney, Huw Tuckett, Cosimo Bruzzese, Lorenzo Pignatti

      B.A.M. Let's Bust A Mold! Learning Lab | Sponsored by TERRAEVENTS

      In this session, you will Bust A Mold on incentive events and learn a tool for rapid-fire idea generation. At the beginning of the session, Kristal will challenge the group on just how many ideas they think will be generated in the 45 minutes. Will you guess right? This fun and interactive session is going to get you up off your feet and thinking in a judgment-free zone. This low-tech workshop will have you walk away with an easy-to-apply methodology that you can take back to your team that will help show them how easy it can be to ideate, take risks, and believe no answer is the wrong answer!

      The CCD

      Kristal Lee Cardone

      Table for One: Why the diversity and inclusion conversation should include singles in the workplace Learning Lab

      Conversations around mental wellbeing, diversity and inclusion in the workplace have come to the forefront and studies show that this can lead to greater happiness with work/life balance leading to better productivity and an increase in loyalty. However, there is a large demographic of our workforce that is not actively addressed and should be: The Single. Whether never married, divorced or widowed, being single in the workplace creates some unique situations that should be considered when considering the workplace or incentive travel. There is room for discussion as studies show the newest form of workplace discrimination is single women and men who carry an undue burden at the office, as they are asked to step in for their married-with-kids coworkers, especially as we were faced with the effects of the pandemic on childcare and schooling. And, when a 2021 State of the Workplace Empathy Study, discovered that only 1 in 4 employees believed empathy in their organizations was “sufficient” and an August 2011 survey by the Center for Talent Innovation found that 61% of women ages 33 to 47 without kids believe that their parent colleagues receive more flexibility at work. While we continue to look for ways for our organizations to embrace empathy, diversity and inclusion, this conversation needs to be brought to light. It’s a disservice to employees and employers if we don’t. Much like early discussion around the glass ceiling, working mothers, LGBTQ rights and more, bringing the facts to light is the first step towards positive change. Join us as SITE opens the door to a new, but necessary, conversation to help propel our workforces forward in a positive light of empathy, mental wellbeing and greater productivity.

      The CCD

      Colleen Brzozowski

      Re-imaging your employer brand Learning Lab

      There is no shortage of headlines in the trade press around the talent shortage in our sector with a strong narrative around a diminished talent pool. When it comes to talent acquisition and employee engagement there is no escaping the fact that we are working in a highly competitive, candidate led market with many new challenges to navigate. It is not business as usual! To rise to this challenge we need fresh ideas and new ways of working. Employers need to really tune into the drivers and motivators of talent and go the extra mile to create a standout experience at every stage of the employee journey. That is why Zoe, Emma and Anthony have partnered to combine their collective expertise to offer strategic support to forward-thinking business leaders who want to level up their employer brand strategy and improve their employee experience.

      The CCD

      Anthony Kelly, Emma Castle, Zoe Tuffs

      On the Road Again: Travel Safety in Chaotic Times Learning Lab

      Every time we tune in or logon, we see the face of travel changing. If it's not a world pandemic or climate concern, then it's someone getting violent 35,000 feet in the air. Even if it's just the news cycle of the day, you still want your attendees to be prepared when traveling. Tips you can pass along to your participants include the safest part of a hotel, small items to carry with you, and what you can learn from checking the local weather. In this session, listen to a police officer and risk management professional on how to keep your registrants safe when they're on the road again.

      The CCD

      Alan Kleinfeld

      15:00 – 16:45GMT

      Storytelling and Shaping our Industry General Session

      This closing general session needs your input as we develop the next iteration in our Manifesto series, the Dublin Manifesto. There has never been a more critical time to have your voice heard and to provide input into defining and shaping incentive travel and its role in organizational recovery and growth moving forward. When we add in our storytellers and the delightful and forward thinking Greg Offner on piano, this is a session that will leave you thinking, smiling and richer for this final learning experience. It is a perfect segue to this evening’s closing Café en Seine reception.

      The CCD

      Greg Offner Jr.

      19:00 – 22:00GMT

      Closing Party Evening Function

      MoLI - Museum of Literature Ireland

      19:00 - 19:30GMT

      “I gave it up for music and a free electric band?” Spoken Word Stage

      Tim McStay held leadership positions for many decades in the business events industry, most recently at Irish Horizons, one of Ireland’s most successful DMCs. In his college years, however, he combined his pursuit of academic accolades with a burgeoning career as a singer-songwriter. His bands, The Noise Boys and The Resistors were among Dublin’s most promising groups in the late 70s / early 80s. They gigged and recorded extensively. In particular, the Resistors featured on the original Dublin Compilation album “Just for Kicks” with U2 and others. Phil Lynott of Thin Lizzy also produced a single for the band. The Resistors recently featured on The Best of Ska Triple CD with the Specials and the Beat.

      A growing family and the need for a stable, regular income eventually led him to put aside his musical ambitions and focus on a business career. But the music never left him and now, having exited Irish Horizons, Tim has returned to his passion, crafting wonderful songs and sharing them through recordings and live performances. You will find him on Spotify and 35 other platforms.


      Tim McStay

      19:30 - 20:00GMT

      And Then...Networking Lessons from an Extraordinary Life Still in Progress Spoken Word Stage

      Margie McCartney is an effective speaker who reminds her audience of the importance of being authentic, sharing experiences and translating them into personal and professional successes across three continents. Most recently winning the Hall of Fame Award from MPI Chicago Area chapter, she looks forward to an interactive dialogue on Customer Service & The Kindness of Strangers.


      Margie McCartney

      20:15 - 20:45

      Sailing my company through the Covid-19 storm Spoken Word Stage

      An insightful description of the actions taken to make Liberty International Tourism Group come out stronger of the Covid-19 pandemic


      Mario Enzesberger

      21:00 - 21:30GMT

      “I gave it up for music and a free electric band?” Spoken Word Stage

      Tim McStay held leadership positions for many decades in the business events industry, most recently at Irish Horizons, one of Ireland’s most successful DMCs. In his college years, however, he combined his pursuit of academic accolades with a burgeoning career as a singer-songwriter. His bands, The Noise Boys and The Resistors were among Dublin’s most promising groups in the late 70s / early 80s. They gigged and recorded extensively. In particular, the Resistors featured on the original Dublin Compilation album “Just for Kicks” with U2 and others. Phil Lynott of Thin Lizzy also produced a single for the band. The Resistors recently featured on The Best of Ska Triple CD with the Specials and the Beat.

      A growing family and the need for a stable, regular income eventually led him to put aside his musical ambitions and focus on a business career. But the music never left him and now, having exited Irish Horizons, Tim has returned to his passion, crafting wonderful songs and sharing them through recordings and live performances. You will find him on Spotify and 35 other platforms.


      Tim McStay

    • Digital Day - Monday - 25/04/2022

      09:00 - 12:00

      Digital Day

      For those of you unable to join us live in Dublin we are preparing a special event that will bring together unique content, highlights of the learning and sharing over the Dublin event and opportunities to connect with each other from our virtual studio.

      If you are attending the live event, access will still be included for you in your registration fee.

    Featured Speaker - Gregory Offner


    Gregory Offner is a multi-talented keynote speaker, event emcee, and performance expert, with a passion for entertaining and educating others on topics which can improve their personal life and professional success. His early professional experience includes leading sales and marketing efforts for several Fortune 100 entities, brokering complex Risk Management and Insurance programs for large commercial organizations, and as a certified Lean Six Sigma practitioner.

    At night, however, Greg led an entirely different life. For nearly 15 years, Greg performed for audiences around the world - on 4 continents, in 9 countries and 16 US States. In 2015, that all changed, when Greg was diagnosed with severe vocal cord damage and told that without immediate surgery he risked losing the ability to speak forever. In the years that followed, Greg would need 15 surgeries, spend over 2 months in total silence and hundreds of hours of specialized voice therapy, to regain the ability to speak and sing.

    This experience transformed his interest in performance and resilience from a personal curiosity to a “professional mission” - to help individuals and organizations create leaders that thrive amid uncertainty, and perform at a high level even when they’re under-resourced. His ability to integrate that experience on stage (yes, he uses a piano on stage) in the work he does today transforms his programming from a keynote speech into a keynote experience.

    Whether through his work as an event emcee, keynote speaker, or providing a completely custom experience like you’ll see here at SITE, Greg shares powerful tools to help audiences think like an entertainer, and perform like a rock star.

    Featured Speaker - James Wallman


    James Wallman is a bestselling author, entrepreneur, futurist, keynote speaker, and government adviser.

    He is the founder / CEO of the World Experience Organization, which is like the World Economic Forum for the experience industries, from UX, CX and EX, to AR, VR, immersive, travel, hospitality, and wellbeing.

    He has written two bestselling books about the experience economy, Stuffocation (Penguin, 2015) and Time And How To Spend It (Penguin, 2019).

    The Financial Times named Time And How To Spend It one of the ‘must read’ Books Of The Year 2019.

    James runs strategy, innovation, and futures consultancy The Future is Here. Clients include KPMG, HSBC, IDEO, Avis, Facebook, and Marriott International. He has given talks from TEDxLSE to TEDxManchester, the Collision Conference in Las Vegas, Google HQ in California, and 10 Downing Street.

    His opinions have appeared in the New York Times, the Financial Times, the Economist, and Wired. He has appeared on TV and radio from the ABC to the BBC, the CBC and MSNBC.

    He advises the British government on the experience economy: he is a 'Sector Specialist, Experience Economy' at the UK's Department for International Trade.

    He holds an MA in Classics from the University of Oxford; an MA in Journalism from the University of the Arts London; and a Diploma in Entrepreneurship from the Judge Business School at the University of Cambridge.

    James lives in London with his wife and two children.

  • Thank you to our 2022 Sponsors

    Our industry has a compelling story and so does your organization; SITE can serve as your partner in telling your story and achieving your sales and marketing goals. 

    Contact our Head of Business Development, Samantha Nicastro, to access our Global Conference Prospectus and learn more about available opportunities to achieve your marketing goals in 2022 and beyond.

    Sam Nicastro Headshot

    Contact Details

    Samantha Nicastro

    Head of Business Development

    SITE Global


    Telephone: +1 516 467 6982

    Host Sponsor

  • Education at SITE Global Conference

    SITE’s mission is to advance the business case for incentive travel & motivational experiences through global connections, education and advocacy.

    Thus education is very much a cornerstone of who we are and global conference is our annual opportunity to access quality speakers and sessions.

    Over the next number of weeks, we’ll add details of the speakers and sessions that’ll guide our learning in Dublin. Bookmark this page and dare to open yourself to new ways of being, doing and thinking.

    View featured speaker biographies here.

    Keynote speakers

    Gregory Offner

    Keynote Speaker, Event M.C., Performance Expert

    You may have seen Greg share his passion for performance at our 2021 Digital event. Prepare yourself for a romp through disruption, creativity, new parenthood and lessons you can use to build your personal and professional success.

    Mallory Brown

    Social Entrepreneur, World Adventure Traveler, Humanitarian

    James Wallman

    Founder / CEO of the World Experience Organization

    A bestselling author, entrepreneur, futurist, keynote speaker, and government adviser. James Wallman is the founder / CEO of the World Experience Organization


    Cosimo Bruzzese

    PRA Business Events

    Vice President Of Business Development, Global Sales

    Colleen Brzozowski

    Sodexo Live!

    Director of Venue Sales

    Over 25+ years’ experience in the hospitality industry. Her positions have included on-property as well as Global Sales positions for Hotel companies as well as Representation Firms and National Sales for a DMC organization. She values engagement in industry associations and has held several key leadership positions including the International Board of Directors for SITE (Society for Incentiv...

    Kristal Lee Cardone

    Liberty Mutual Insurance

    Director, Reward & Recognition Events

    An event industry professional for over 20 years, Kristal currently leads an extraordinarily talented team that primarily focuses on global sales incentive events for Liberty Mutual Insurance. Kristal earned her master’s in education from the Temple University’s School of Hospitality Management and spent the early portion of her career managing higher education events for Temple and then the ...

    Benoit Sauvage

    Hospitality Sustainability Revolution


    Founder and CEO of Connect DMC and Hospitality Sustainability Revolution, a leading consulting company for Hospitality stakeholders worldwide. Ben brings 25 years of experience in delivering high end and complex services as a destination expert to worldwide clients and has a passion for creativity, attention to details and sustainable practices. ...

    Mario Enzesberg

    Liberty International Tourism Group

    Founder, President & CEO

    Caitlin Harris

    BCD Meetings & Events

    Supplier Relations Manager

    Roger Haskett

    Engagement Unlimited


    Kirstin Huston

    Director, Experience and Engagement

    The Penn Mutual Life Insurance Company

    Director, Experience and Engagement at Penn Mutual, Kristin has taken her holistic experience of the hospitality industry to develop unique client experiences that generate powerful connections, deep brand loyalty and significant growth across multiple markets. Kristin truly believes in the power of relationships and the warm, genuine culture of Penn Mutual. ...

    Catherine Jones

    The Edventives Group

    CEO and Founder

    A seasoned incentive travel professional with over 20 years’ experience in the incentive industry and holds designations as a Certified Incentive Travel Executive, Certified Meeting Professional as well as a Certified Meeting Manager. In 2003, Catherine founded The Edventives Group to provide customized, turnkey meetings, incentives and travel programs for clients requiring highly customized ...

    Tracy Judge

    Founder & CEO


    An entrepreneur, marketer & thought leader in the hospitality and event industries. She is the Founder & CEO of Soundings, a talent platform for professionals with a people-first ethos seeking synergistic work partnerships. Soundings provides agile talent solutions for business events, associations and nonprofits, and hotels and tourism. ...

    Anthony Kelly

    Measurable Marketing Consultancy

    Founder & CMO

    Brigitte Lundrigan

    Loews Hotels

    National Sales Director - Southwest

    As the only child of a Canadian Air Forces Officer, Brigitte moved every two years, living in three countries. Always being the new kid led to her developing her networking skills at a very early age and that ability to connect has been a significant asset in her hospitality career. Originally with Fairmont Hotels in Whistler, Canada, Brigitte is now in National Sales for Loews Hotels, having...

    Margie McCartney

    DMC Network

    Director of Global Sales

    A native New Yorker, Margie has called Chicago home for the past 32 years. She is presently the Dir. of Global Sales for the DMC Network. Margie has spent close to the last 40 years as an international hospitality ambassador, connecting people from different backgrounds and building networks on three continents. She will share stories of personal and professional connections, whether with an ...

    Mary Ann McDonald

    Tourism Australia

    Business Events Manager, Americas

    Annie Meehan

    AM Speaking and Consulting

    Professional Speaker

    With an enthusiastic delivery guaranteed to inspire, enlighten and energize, Annie Meehan mesmerizes audiences with a clear message that spurs listeners to break counterproductive patterns. As a widely embraced international speaker, she has helped legions transform themselves from a life of ‘muddling along’ to one of sustained focus that showcases success after success. As an expert on livin...

    Eda Özden

    Managing Director

    MEP Destination Business Solutions

    Eda spent her younger years exposed to a world without borders. Her professional outlook was shaped by her education from US & UK universities and work experiences in the Americas, Asia and Europe. With a deep passion for her country of origin Turkey, a profound focus on quality of content and training in digital transformations, she is now the Managing Director of MEP, a leading DMC of T...

    Marina Parra-Flechsig

    Managing Director / Owner

    Weichlein Tours + Incentives

    Marina is an experienced Incentives and Meetings professional, providing exceptional DMC services in Germany for almost 20 years. Marina comes from Dominican Republic and has worked for different hotel chains and DMCs in her 30 years of career. She is strongly engaged in SITE as President of the Germany Chapter since 2015 and is member of other international associations in the MICE industry....

    Anne Marie Rogers

    Direct Travel

    Director of Meetings , Incentives, Events

    Andrew Rudd


    Owner and Executive Chef

    For more than 20 years he has travelled the world, learning about flavour combinations, and building up his catalogue of genuine local recipes. Andrew draws on international influences to create new and exciting dishes that transport the diner to exotic lands, near and far. He published his first cookbook of original recipes, Entertaining With Andrew Rudd, in 2015 and is currently working on ...

    Jerome Wade

    Chief Epic Officer

    EPIC Global

    Author, international speaker, and an advisor to business leaders and sales professionals. With more than 30 years of C-Suite experience, Jerome masterfully guides clients and audiences through their biggest challenges to achieve their greatest dreams. Jerome’s innovative, content-rich solutions, deliver breakthrough strategies that drive immediate and lasting results. ...

    Kristin Trahan Winford


    Principal, Advisory Strategic Planning & Operational Excellence

    An Organizational Architect with more than 25 years of leadership experience. Kristin facilitates performance improvement in financial, management and technology-related areas, having extensive experience with global technology and professional services firms. She has a proven track record of leading award-winning organizations to realize strategic business objectives, assess strategic altern...

    Nick Woodward-Shaw

    Vice President, Communications

    Forever Living Products International

    Forever Living is a privately-owned, global direct selling company with a head office in Arizona, USA. The objective of the organization is to make people look better and feel better with several million business owners sharing their aloe vera based nutritional products and home-based business opportunity.

    Rachel Riggs

    Maritz Global Events

    WellBeing Leader

    Ken Lyons

    Letterkenny Institute of Technology

    Work Based Learning Programme Development Manager

    Christine Erickson

    BCD Meetings & Events

    Senior Vice President, Global Supplier Relations & Partner Network

    Kate Benzine

    Spectra DMC

    Business Development Manager

    Sally Cope

    Tourism Australia

    Regional General Manager UK/Northern Europe

    Jennifer Attersall

    Destination Canada

    Director, Incentive Travel

    Rhonda Brewer

    Motivation Excellence

    Vice President Sales

    Patrick Pickens

    Delta Air Lines

    Manager - Meetings, Incentives, Conferences, and Events

    Zoe Tuffs

    Times Ten

    Talent Development Expert

    Rob Rankin

    Vagabond Tours Ltd


    Becky Pappas

    Maritz Travel

    Travel Account Manager

    Melissa Moten

    PRA Business Events

    Global Sales Director

    Patty Karsten


    Vice President, Industry Relations (Event Solutions Group)

    Emma Castle

    CastleBell Recruitment

    Events & Experiential Recruiter & Founder

    Anne DiGregory

    Auberge Resorts Collection

    Vice President, Global Sales

    Roisin Finlay

    Sustainable Travel Ireland

    Commercial Manager

    Norman Aynbinder


    President & CEO

    Fiona McGrory


    Key Account Director MICE UKI Managed Hotels

    Chris Parnham

    Absolute Corporate Events Ltd

    MD & Client Strategies Director

    Barbara Laken

    United Airlines

    Regional Sales Director, Corporate and Meetings & Incentives

    Barbara leads a sales team focused on providing value-add partnerships for meeting & incentive travel companies and direct meeting customers across the USA. She is also responsible for corporate sales effort for United's hometown headquarters in Chicago as well as eight neighboring Midwest states. She serves as board member for Choose Chicago and is an active member of Chicago Business Tr...

    Andy Romeu

    AFR Organizational Consulting LLC

    Founder & Principal Consultant

    Andy has over twenty-five years of experience working across operations and human capital functions. He has been SVP Talent and HR at Diane von Furstenberg, SVP HR Global Retail at Ralph Lauren, and held other human capital leadership roles, at The Venator Group, and Fifth & Pacific. He studied organizational development and whole systems thinking at The Graziodio School of Business, Pepp...

    Tim McStay


    Tim McStay held leadership positions for many decades in the business events industry, most recently at Irish Horizons, one of Ireland’s most successful DMCs. In his college years, however, he combined his pursuit of academic accolades with a burgeoning career as a singer-songwriter. His bands, The Noise Boys and The Resistors were among Dublin’s most promising groups in the late 70s / early ...

  • Our City Centre Hotels

    With a multi-national population of almost two million, Dublin is a bustling European city. However, the city somehow retains the hallmarks of your local village with its friendly demeanour, its compact size and its buildings on a human scale.

    SITE is partnering with some of Dublin’s iconic hotel, all located within walking distance of each other in the downtown area.

    You’ll find full details on rates and how to book below.

    Host Hotels

    • The Shelbourne Hotel

      27 St. Stephens Green, Dublin 2, Ireland


      Celebrating almost 200 years of history, The Shelbourne is a timeless landmark located in the heart of Dublin. The hotel was magnificently renovated in 2007 and is now the largest, most luxurious 5 star hotel in the city.

      The Shelbourne offers a total of 265 guest rooms which are individually unique, while sharing a sense of charm, style and quality. As well as these magnificent bedrooms, the hotel offers 10 historic meeting rooms, many of which have their own character and style.

      Since opening in 1824, The Shelbourne has played a significant role in the literary, social, political, culinary and artistic traditions of Irish society. In 1922, the Irish constitution was drafted at The Shelbourne in the room now appropriately named the Constitution Suite which today is popular for fine dining and board meetings alike.

      The award winning Spa at the The Shelbourne offers 7 serene treatment rooms and the Health Club offers state of the range equipment along with an 18 meter swimming pool.

      The Shelbourne is still at the heart of Dublin life today, sparkling with style and sophistication, located on St. Stephen’s Green, the hotel is just a few minutes walk from Dublin’s most famous landmarks as well as the shopping and cultural areas of the city.


      How do I book my stay?

      Book your stay using this link.


      19th April – 22nd April 2022 inclusive

      380 EUR per night based on Single occupancy, Including Bed and Breakfast

      395 EUR per night based on Double occupancy, Including Bed and Breakfast

      • Last Day to Book: Saturday, February 19, 2022
      • Cancellation policy is 24h prior to the arrival otherwise a 1 full night's rate will be levied
    • The Westbury Hotel

      Balfe Street, Dublin 2, Ireland


      A member of the prestigious Leading Hotels of the World and Voted Number 1 Hotel in Ireland by Conde Nast Readers’ Choice Awards, The Westbury occupies a prime position in Dublin’s metropolitan heart. At its front doorstep lies Grafton Street, renowned for its colour, street artists and luxury shopping; whilst Dublin’s ‘Creative Quarter’, a vibrant network of streets filled with lively bars, restaurants and quirky stores runs behind the hotel, with the city’s top theatres, museums and art galleries all situated within a short walking distance.

      The epitome of understated luxury, 205 guest bedrooms, many enjoying panoramic views over the city, showcase the best of Irish and international design. Modern, edgy and sophisticated, the hotel’s restaurants, bars and meeting spaces present a unique business and social hub.

      Seven luxuriously appointed boardrooms are finished with fine contemporary artworks and equipped with the latest technology. The Grafton Suite, the hotel’s largest event space, can host up to 200 guests and features a state-of-the-art video wall, private cocktail bars and picturesque balconies overlooking some of Dublin’s vibrant city streets. The Gallery, the hotel’s design showpiece is home to one of Ireland’s foremost privately owned art collections and is a beautiful and unique setting in which to linger over The Westbury’s iconic Afternoon Tea.

      Wilde restaurant creates a unique destination that is both relaxing and luxurious. The central design ethos fuses 1930s elegance with an abundance of greenery, giving guests the sense of alfresco dining. Wilde's menus celebrate the finest Irish produce, combining much-loved local dishes with classic cuisine from around the world.

      The Sidecar is a stylish, elegant and modern take on a 30’s cocktail bar. Art Deco in style, with Martinis being the signature drink for the space served from a unique tableside martini trolley.

      Located on Balfe Street, where Grafton Street and the Creative Quarter meet, Balfes is a vibrant all-day Bar and Brasserie combining the energy of a New York eatery and the relaxed elegance of a Parisian brasserie.


      How do I book my stay?

      Select BOOK A ROOM on our website and enter your requirements

      Select HAVE A CODE?  

      Select Group Code and enter code ONLI170422

      *Please note that the rate defaults to double occupancy (€360) so ensure you select 1 adult to adjust to €340 BB single occupancy.


      19th April – 22nd April 2022 inclusive

      €340 BB single occupancy per room, per night for Classic Rooms incl breakfast

      €360 BB double occupancy per room, per night for Classic Rooms incl breakfast

      • 24 hour Cancellation terms

    Partner Hotels

    • The Radisson Blu Royal Hotel

      Golden Lane, Dublin 2, Ireland


      The Radisson Blu Royal Hotel is a four star hotel located just minutes from Grafton Street, St. Stephen’s Green and the Restaurant Quarter of Dublin. We are ideally located for guests looking to enjoy the best of what our great city has to offer. Our hotel bedrooms are incredibly spacious, ranging in size from 28sqm - 30 sqm. In 2019 we underwent a refurbishment programme which is now complete, offering a new eight-storey extension including an additional 84 spacious new bedrooms. The refurbishment included the entire ground floor, including the lobby area and both the restaurant and bar. The newly opened Chancery Grill restaurant and the Dyflin Bar have had a lavish refit with the addition of a new Asador grill to the restaurant. New Velvære Spa comprises of three floors offering six treatment rooms and a dedicated medi-area. The Spa has a relaxation area and thermal suite with a hydrotherapy pool, sauna and steam room. A new on-site gym is also available on a complimentary basis to guests.

      Coming in late October 2022 - The Dublin Royal Convention Centre which will cater for up to 800 delegates Theatre style and 540 delegates Banquet style.

      Guests can rest easy, knowing their health and safety is one of our top priorities. The Radisson Blu Royal Hotel, Dublin City, was one of the first hotels to be certified with the new Radisson Hotels Safety Protocol developed in partnership with the world’s leading certification company SGS.


      How do I book my stay?

      Please send an email with your requirements to Shane Fitzgerald quoting SITE GC Dublin 2022


      19th April – 22nd April 2022

      €195.00 Single Occupancy

      €205.00 Double/Twin Occupancy

      Bed & Breakfast Inclusive

    • The Westin Hotel

      College Green, Westmoreland Street, Dublin 2, Ireland


      The Westin Dublin is a 5 star luxury hotel occupying one of the best locations in Dublin city centre, overlooking Trinity College. Offering a warm ambience of Irish hospitality with an international level of service and amenities, the hotel is within strolling distance to the heart of corporate Ireland, the International Financial Services Centre and Dublin Convention Centre.


      How do I book my stay?

      Use this link to book your stay.


      19th April – 22nd April 2022 inclusive

      • 330 EUR per night for single occupancy in a Classic Queen room
      • 350 EUR per night for double occupancy in a Classic Queen room
      • Free cancellation up to 48 hours before arrival
    • The Alex Hotel

      41-47 Fenian St, Dublin 2, D02 H678, Ireland


      The Alex boasts an unrivalled location in the city, in the heart of Georgian Dublin and on the doorstep of Merrion Square, the National Gallery and Trinity College. A stone’s throw away from the bustling shopping streets (such as Grafton Street) and the European technical hub, The Alex is the perfect place to bring your incentive to, it is a recently renovated sophisticated hotel packed full of stunning design and clever features. Our meeting facilities make The Alex a stylish choice for incentives and events of all sizes (up to 400 delegates) while our unique and well-serviced work hub featuring Dublin’s fastest WiFi (1Gb) offers a comfortable space for you to catch up on some work over a delicious coffee from our café. Our guests can also enjoy access to a 24-hour gym, dine in the stunning Carriage restaurant featuring delicious dishes and a varied cocktail menu and experience a perfect night’s sleep in our designer bedrooms. The Secret Garden is Dublin’s trendiest outdoor Dining option, a new addition to The Alex Hotel, the outside terrace and bar is the perfect space to have an exclusive team get together.


      How do I book my stay?

      Please use this link to book your stay at The Alex Hotel

      19th April – 22nd April 2022 inclusive


      Single occupancy at €240.00 per room, per night

      Double occupancy at €255.00 per room, per night

      • Rate for Suites available on request
      • Pre and Post-event extended stays are welcome and will be offered the SITE GC Dublin 2022 rate depending on availability at the time of request
    • The Conrad Hotel

      Earlsfort Terrace, Dublin 2, Ireland


      The Conrad Dublin is heavily inspired and influenced by Dublin’s rich literary culture and local heritage. The hotel stands opposite the gardens of St Stephen's Green and overlooking the majestic National Concert Hall. Amidst the cobbled streets, hidden nooks and winding walkways; it's the perfect location to explore this truly exceptional city. This luxury Dublin hotel embraces contemporary Dublin with an authentic, yet effortlessly stylish twist. Join us on a voyage of discovery at Lemuel’s, relax and enjoy a tasty meal in our new restaurant The Terrace Kitchen & Social House or take a seat in the stylish surroundings of The Coburg and experience a true brasserie.

      Each of our guest rooms and suites exude a sophisticated luxury, with super-fast, reliable WiFi, iHome docking stations and a generous mini-bar to bring you home from home comforts. If business brings you to Dublin, there's no better place in the city to make the most of your time efficiently. Conrad Dublin has 10 meeting rooms in total, the largest space is the Conrad Ballroom can seat 350 delegates theatre style and we also have 6 breakout meeting rooms in varying sizes in addition to our main plenary room, including our new exclusive Iveagh Suite which is designed for Board Meetings for up to 24 and Private Dining.

      The hotel's fitness centre is equipped with cardio machines and weights, and the jogging routes around the picturesque St Stephen's Green are also yours to be enjoyed.


      How do I book my stay?

      Follow this link to book your accommodation.


      19th April – 22nd April 2022 inclusive

      Single occupancy at €300.00 per room, per night

      Double occupancy at €320.00 per room, per night

      Bed & Breakfast Inclusive

    • The Davenport Hotel

      8-10 Merrion Street Lower, Dublin 2, Ireland


      Located in the heart of Georgian Dublin steps away from Merrion Square, The Davenport is one of Dublin’s most iconic luxury hotels, offering guests an old-world experience of the Irish capital with every modern convenience needed for a comfortable stay.


      How do I book my stay?

      Please use this link to book.


      19th April – 22nd April 2022 inclusive

      Single occupancy at €240.00 per room, per night

      Double occupancy at €255.00 per room , per night

    Other Recommended Hotels in Dublin

    Hard Rock Hotel

    18 Exchange Street Upper, Dublin, D08 AV24



    The Gibson Hotel

    Point Square, Dublin1



    The Mayson

    1/82 North Wall Quay, Dublin 1, D01 Xr83



    The Marker Hotel

    Grand Canal Square, Docklands, Dublin 2, D02 CK38



    The Spencer Hotel

    Excise Walk, IFSC, Dublin 1, D01 X4C9


    Airline Partners

    Aer Lingus, United Airlines and Air Canada are our partner airlines and will be offering preferred rates for SITE Global Conference attendees - more details in the registration process.

  • Networking

    CONNECT is a key pillar in SITE’s event strategy, spotlighting our commitment to fostering purposeful professional relationships in and through the way we organise and structure our live events. Formal and informal networking sessions play a key role in this.

    Besides the many informal opportunities to connect at SITE events, our evening functions provide a more formal opportunity for relationship building in a relaxed, social setting. Where and when possible we choose iconic venues for our functions that inspire conversation and foster connections.

    Networking at SITE Global Conference, Dublin

    Wednesday, 20 April 2022

    Welcome Reception - The Guinness Storehouse

    Join us at the Guinness Storehouse to experience the history, heart and soul of Ireland’s most iconic beer. Explore the story of Guinness across the seven floors of this iconic building, before taking in the 360 views of Dublin city from Gravity Bar.

    Drummers at Event in Guinness Storehouse
    Ireland Guinness Gates[2] (1)_Guinness Brewery, Dublin Incentive

    Friday, 22 April 2022

    Closing Party - The Museum of Literature Ireland (MoLI)

    Discover Ireland’s rich literary heritage from past to present here in the historic UCD Newman House on St Stephen’s Green in the heart of Dublin. Experience immersive exhibitions, view treasures from the National Library of Ireland, or relax amid the birdsong in the tranquil gardens

    statue moli
  • Frequently Asked Questions

    • What is the event attire?

      Business attire is suggested for the conference sessions. Please do pack winter layers for transfers and any outdoor activities you register for.

      Leadership Dinner – Cocktail Dress (by invitation only)

      Welcome Reception – Casual

      Crystal Awards Dinner – Black and White Elegant

      Closing Party – Casual, time to explore

    • Will there be on-site covid-19 testing available?

      On-site covid-19 testing will be available at the Convention Centre on Thursday April 21st and Friday, April 22nd. You will be able to drop in for this test from 8am to 2pm on both days and the cost will be €25 for Antigen and €65 for PCR. You can choose depending on what you need to travel home or to your next destination. The PCR test result & certificate should be returned to you within 6 hours and the Antigen test within 2 hours. You must have your passport number.

    • How can I obtain my CE Credits for attending SITE Global Conference?

      After Global, SITE Global will report your attendance directly to Events Industry Council.  EIC will email you directly prompting you to log into your EIC account and claim the total number of hours you spent in CMP-approved sessions during Global.  Global is eligible for up to 15.50 hours of CMP continuing education credits for education offered on days three and four of the conference (April 21 and 22). EIC requires SITE to upload each day of the conference separate, so remember to claim your hours of each day of the event. Because SITE is a CMP Preferred Provider, you are not required to upload any additional documentation.

    • How do I make changes to my registration?

      Please login to your registration using your email and the unique confirmation number provided in your confirmation email.

      Once logged in you will be to view, modify and add details to your registration.

    • Shuttle Transport at SITE Global Conference

      Q: Where does the shuttle to the Global Conference depart from?

      A: Stephen’s Green, Opposite Shelbourne Hotel – Location attached.


      Q: How do I know which shuttle is the SITE GC shuttle?

      A: There will be a member of staff with a Green Jacket at the stop.


      Q: What if I need a transfer outside of these times?

      A: The taxi service in Dublin is very reliable – download the ‘Free Now’ app for a better experience




      Wednesday 20th April 2022

      Shuttle Time Table from Stephen’s Green to CCD








      From 5pm – Return to Stephen’s Green

      Last Shuttle leaves CCD at 5.45pm


      Welcome Dinner

      7.15pm Coaches depart from Stephen’s Green & CCD to Guinness Storehouse

      7.40pm – Last coach departs to Guinness Storehouse


      Return to Stephen’s Green & onto CCD




      Last coaches leave at 11.30pm


      Thursday 21st April 2022

      Coaches to CCD Depart Stephens Green from 7.30am

      Last coach departs at 8.45am


      From 5pm – Return to Stephen’s Green

      Last Shuttle leaves CCD at 5.45pm



      From 6.45pm coaches return to CCD from Stephen’s Green

      7.40pm Last coach departs Stephen’s Green


      Return to Stephen’s Green




      Last coaches leave at 11.30pm


      Friday 22nd April 2022

      To recognise Earth Day, we will only be putting on limited coaches, and encourage our guests to walk to the CCD. You will be escorted by members of SITE Ireland from Stephen’s Green, however if you would prefer to take a coach there will be one leaving at 8.15 & another at 8.30. (If it is raining we will put on more coaches)

      On the way back there will be 2 coaches available from 5pm for anyone who does not want to walk back to the hotel.


      Saturday 23rd April 2022

      There will be a coach to the airport at the following times from Stephen’s Green





    • How do I register for tours?

      Click here for more information about tours available.

    • What are the program dates for SITE Global Conference 2022?

      20 – 23 April 2022

      • April 19th Chapter Leaders and Strategic Sponsor activities, Leadership Dinner
      • April 20th  Chapter Leaders meetings, AGM and Chapter Awards (Members only) and Welcome Reception
      • April 21st Full Day Conference Education and Crystal Awards
      • April 22nd Full Day Conference Education, Evening at Museum of Literature
      • April 23rd Departures
    • Where will SITE Global Conference Dublin 2022 be held?

      The Convention Centre Dublin (CCD) is the host venue and the location for education.

      Spencer Dock, N Wall Quay, North Wall, Dublin 1, D01 T1W6, Ireland.

    • How do I book my hotel accommodation in Dublin for SITE Global Conference 2022?

      The Shelbourne and The Westbury are the main host hotels offering rates for SITE Global Conference attendees. 

      You can also choose to stay in other preferred hotels in Dublin city centre that are offering rates for SITE attendees; The Radisson Blu Golden Lane, The Alex, The Conrad, The Davenport and The Westin Hotel. Visit the accommodation page for details of rates and how to book.

    • What is SITE’s policy regarding Covid19 vaccines and Global Conference?

      You must agree to adhere to the restrictions and protocols put in place by Ireland, and can review the restrictions and required forms for entry here.

      SITE’s official policy for 2022, as voted by our International Board of Directors, is that all attendees at SITE events should, in the first instance, be fully vaccinated and then follow whatever protocols prevail in the host destination.

      We will accept WHO-approved vaccines, plus vaccines authorized or approved by the national health authority of the country where it was administered. The full list of accepted vaccines is:

      • CanSino COVID-19 vaccine
      • CoviVac COVID-19 vaccine
      • Johnson & Johnson COVID-19 vaccine 
      • Moderna (mRNA-1273) COVID-19 vaccine
      • Novavax COVID-19 vaccine
      • Oxford/AstraZeneca COVID-19 vaccine 
      • Pfizer-BioNTech COVID-19 vaccine 
      • Sinopharm COVID-19 vaccine 
      • Sinovac COVID-19 vaccine 
      • Sputnik V COVID-19 vaccine

      We will also accept a mix of two of the above vaccines (e.g. one dose of Moderna and one dose of Pfizer vaccines). 

      For further details on entry to Ireland please see here.

      We recommend you download this handy App for Travel:

    • If I am having difficulty registering online, who should I contact?

      Please contact our SITE Global Conference team. Note our office hours are 08h30 to 17h00 GMT+0 Monday to Friday and you may experience a delay due to time zone differences.


    • How do I know if I submitted my registration correctly?

      Once your registration is submitted, you will receive an on-screen confirmation as well as an email communication including your confirmation number. Please check your spam and junk folders.

    • If I did not receive a registration confirmation, what should I do?

      If you do not receive a confirmation email, you may not have completed all the required fields on the registration form. Please ensure your registration is completed fully. If you need further assistance please contact the SITE Global Conference Team.


    • What airport should I plan to fly into?

      Please fly into DUB, Dublin Airport.

    • Will transportation be arranged between the hotel and airport?

      Arrivals and Departures

      Transportation to the hotel upon arrival and to the airport upon departure is not included and is at the discretion of the attendee.

      Taxi: There is a taxi rank at Dublin Airports Arrivals and taxis take cash and credit cards. Please confirm with the Driver. 

      If you prefer to use a Taxi App we suggest downloading the FREENOW taxi app from the App Store or Google Play store. Free Now is a licensed ride-hailing app for taxis in Ireland and you can book and pay-in app.

      Aircoach: You can take an Aircoach bus from the Airport with a return ticket cost of €13 and journey time from Dublin Airport to Dublin Kildare Street/Leinster House on the Leopardstown Route (which we would recommend as the stop if you are staying in one of the 3 main host hotels) in 40 minutes. View the Aircoach website and to book tickets online.

      Private transfers: Our partners at Optimum Chauffeur Drive have preferred rates for SITE GC Attendees. 

      Passengers can book directly by clicking on this link and using the discount code SITE22. 

      Alternatively they can email their booking details to our 24 our reservations quoting promo code SITE22 and we will send them back a booking confirmation and credit card payment link.

      The rate for a Mercedes sedan (suitable for up to 2 passengers) will be €110 and for a Mercedes V Class MPV (suitable for up to 5 passengers) will be €125.  These rates include airport parking, toll charges & 4% credit card admin fee. We can also provide rates for larger vehicles if required. Bookings should be made 48 hours in advance of arrival but preferably sooner if possible.

      Contact details:

      Tel. +353 1 8148873



    • Which currency and credit cards are accepted in Dublin?

      Currency: The local currency in Dublin is EURO / €.

      Credit Cards: All major credit cards are accepted in Dublin. Many smaller establishments may only accept Visa and Mastercard and not AMEX.

      ATMS: ATMS are generally safe and simple to use and found easily. Please note that most ATMs charge a small commission charge per withdrawal.

    • I am interested in being a sponsor partner of this event, how can I be involved?

      Contact SITE's Head of Sponsorship, Samantha Nicastro

  • Pre-Conference Tours

    On Tuesday 19 April from 12:45 to 17:30 and again on Wednesday 20 April from 08:15 – 13:00, our destination hosts have created 3 wonderful “discover Dublin” opportunities for us.

    Eschewing the tired, the tried and the tested, these tours have a “live-like-a-local” feel to them and are offered for a flat fee of EUR€20 which will be donated to a local social enterprise initiative.

    Sign up via the registration platform and dare to discover a brand new face of Dublin.

    Looking to extend your stay? Our friends at Meet in Ireland have provided us with these offers to share with you.


    The Boat to Howth

    Hop onboard the SITE Boat and dock at the coastal fishing village of Howth. When you arrive there you will visit a traditional Irish Pub and learn about Irish Music, how to make Irish Coffees & enjoy a delicious seafood platter. Please note, boat is subject to change due to poor weather.

    • Tuesday 19th April


      Check In


      Depart Hotels


      Board the SITE Boat


      Boat departs


      Arrive at Howth


      Arrive at The Abbey Tavern

      • Irish Music Demo
      • Irish Coffee Demo
      • Seafood Platter


      Depart Abbey Tavern


      Return to Hotels

    • Wednesday 20th April


      Check In


      Depart Hotels


      Board the SITE Boat


      Boat Departs


      Arrive at Howth


      Arrive at the Abbey Tavern

      • Irish Music Demo
      • Irish Coffee Demo
      • Seafood Platter


      Depart Abbey Tavern


      Return to Hotels


    Farm to Fork on an Urban Farm

    The farm at Airfield is a perfect working example of environmentally sustainable agriculture in Ireland. Learn about how the farm is operated, spending time with the specialists on site and discover more about sustainable agriculture. Using ingredients sourced on the farm, you will also have your very own Irish Baking Demo.

    • Tuesday 19th April


      Check In


      Depart Dublin City


      Arrive at Airfield


      Depart Airfield


      Return to Hotels

    • Wednesday 20th April


      Check In


      Depart Dublin City


      Arrive at Airfield


      Depart Airfield


      Return to Hotels

    20 Apr, 2022, 12:00 pm - 23 Apr, 2022, 10:00 am

    Timezone: GMT

    The Convention Centre Dublin, Spencer Dock, N Wall Quay, North Wall Dublin 1 IE,

    Register here

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