SITE Northeast

SITE Northeast

Proudly supporting incentive industry professionals in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont. We are committed to the global incentive travel industry.  Incentive travel is not a luxury — it’s a necessity.

Site Northeast


SITE  is the Society for Incentive Travel Excellence. Our SITE Northeast members are incentive travel professionals who know from experience that incentive travel is a powerful business tool, and together, SITE and our members are on a mission to strengthen and support our industry.

SITE is a global community of high-character people connecting its members around the world to a group of peers who share their skill and passion. As the only global authority on incentive travel and motivational experiences, SITE also connects our members to business leaders who seek improved performance through these powerful tools.
SITE’s members bring industry-leading expertise to their companies and clients, and something more — a unique can-do attitude that subverts barriers and transcends the everyday, inspiring clients and the people who benefit from incentive travel. This creative approach means we do things a little differently.
Our network of leaders and business owners take pride in achieving results for our companies and clients, and do it with an explicitly stated regard for ethics, transparency and mutual respect. Personal and professional values inform how we do business. We treat people right.  Members trust SITE to help them grow their businesses and further their careers. 
Incentive travel is a proven business strategy that provides a measurable return on its investment. We focus on delivering these results for our companies and clients. SITE also brings results for members: tools to increase business; a community supporting professional growth, and a platform for industry advocacy.

SITE Northeast Board of Directors

Get familiar with your 2022 SITE Northeast Board of Directors

SITE Northeast, Co-President

Michaela Foley

Director of Sales, 360 Destination Group

Seaford, United States

Co-President 2023

Lumi Hilchey

Regional Director, USA & Canada, German Convention Bureau

New York , United States

Laura Shea

Global Manager, HelmsBriscoe

Croton on Hudson, United States

SITE Northeast - Events Director

Amy Somer

Reward & Recognition Events, Liberty Mutual

Dedham, United States

Events, VP

Brenda Davis

EA to Regional CEO/Travel Manager - Americas - Travel Manager, International SOS

Trevose, United States

SITE Northeast, VP of Education

Erin Tierney

Sr. Lecturer, University of Massachusetts

Wilbraham, United States

VP of Young Leaders

Caterina Collodel

Account Manager, Global Sales, Shangri La Group

New York, United States

VP of Finance Northeast


Managing Director, EMI GLOBAL USA

South Amboy, United States

Cathy Reynolds

Director of Sales Worldwide, Hilton Luxury Brands

Jersey City, United States

VP Marketing & Communications at SITE Northeast

Stella Cruz Ortiz

B2B Marketing Manager, NYC & Company

New York, United States

VP, Membership

Brian Griffith

Sr. Sales Executive, The Times Square EDITION , Marriott Luxury Brands

Philadelphia , United States

Why SITE Northeast?

Hear directly from our members!

"I joined SITE to become more involved with other Incentive Industry professionals and gain a greater insight into the industry." - Dianne Heffernan, Chief Events Officer, CCE Global Meetings & Incentives

"I joined SITE as I see it as an integral membership association that is embedded within the Hospitality Industry. More opportunities to meet and network with clients and colleagues alike." -  Andrew Barnes, Director, Account Development, Global Sales, Meetings & Incentives, Accor Hotels & Resorts

Site NE

Join SITE Northeast

Align Yourself with the Best
Discover a world of possibilities with SITE

  • Build your business connections on a global scale via an extensive Membership Directory.
  • Receive professional support from other members in your area at one of our 29 worldwide chapters.
  • Gain access to incentive travel research, trends, and data.
  • Expand your skills and experience with education and certification opportunities.
  • Enhance your career through online and in-person events.
  • Join a community with high standards—the SITE Code of Ethics.
  • Continue the conversation via your favorite social media channels, including a SITE members-only LinkedIn group

S.H.I.N.E Scholarship


In honor of our esteemed colleague, we are pleased to inaugurate the Jeannette Lupachino S.H.I.N.E. Scholarship with a call for nominees who display Jeannette's qualities of:

•            Success
•            Hospitality
•            Innovation
•            Nurture
•            Energy

Established by the SITE Northeast USA Chapter Board, the scholarship provides education and professional advancement opportunities for future industry leaders who will continue Jeannette's legacy of exemplary leadership and passion for helping others.

Recipients are selected by the SITE Northeast USA Chapter Board and will be awarded with a 2021 Membership. This applies to new members or renewals. 

Please answer the following topic - How do you embody the S.H.I.N.E qualities? What would the opportunity to be awarded with a 2021 membership mean for your career and development? Essays should be 1000 – 1500 words and must be submitted to
  • We thrive to connect. Discover MICE Industry events at which SITE has a presence, as well our very own events, organised for members and friends of SITE by SITE HQ and our Chapters


    SITE Northeast: Stronger Minds, Brighter Business - AGM

    6 March 2024

  • Powered By SITE Foundation, Motivate Blog uncovers the transformational impact of incentive travel on individuals, organisations and communities all over the world.


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  • Be up to date with the latest SITE news by book marking IncentiveWise, our dedicated news channel.

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