Make a positive impact
Located a 90-minute drive from Calgary, Alberta, Banff is Canada’s oldest national park. With dramatic mountain vistas, iconic wildlife and emerald lakes, it’s one of the world’s most awe-inspiring destinations. But what really sets it apart is its relentless dedication to supporting the local community.
Recently, Banff & Lake Louise Tourism launched a powerful new initiative, called the Community Impact Program, which helps event delegates give back in meaningful ways. Through an easy-to-use prepaid card, guests can support a wide range of businesses in Banff and Lake Louise, from local shops to activities and restaurants.
That isn’t all. When a company signs up for the card, they can also choose a local charity that aligns with their values. A portion of funds (along with any unspent funds) go directly to this charity of their choice— from donating meals to wildlife restoration. Afterwards, the participating organization will receive a report highlighting how their program positively impacted the community.
Leave a lasting legacy
An incredibly diverse country, one of the benefits to meeting in Canada is that organizations won't be hard-pressed to find inspiring people eager to share their cultures and traditions. Take Stephanie Crowchild, for example — who is from the Tsuu'tina First Nation and the Founder and Owner of Stephanie Eagletail Designs. In March 2023, she hosted a fashion show at SITE Incentive Summit Americas in Banff and Lake Louise, which served as a powerful reminder of the ways business events can leave a lasting imprint in the lives of community members.
During the event, she showcased her line of clothing, which draws inspiration from the designs of her ancestors to a captivated and inspired audience. Along with selling several of her one-of-a-kind pieces, she also received global awareness through the show. In short, the conference gave her the opportunity to tell her story and take her brand to new heights.
“Sewing is my form of intergenerational healing, and I’m breaking barriers by reclaiming my identity and language,” Stephanie said. “Having the show in Banff has given me an opportunity to be able to do that, to showcase my pieces and to build these wonderful connections.”
Stephanie also hosts sewing workshops where she teaches Indigenous Peoples to make their own jackets and clothing in a traditional way. So far, she has taught over 250 people to make their own coats in communities across the country.