Sometimes it’s best to go back to basics — including the basics of what we do and, importantly, why what we do matters.

Anthony Kelly, a member of SITE Great Britain and co-chair of SITE’s Digital Transformation Taskforce, does an excellent job sharing the “why” behind incentive travel in a recent episode of the C&IT Talk Show.

Just a few of the many excellent points Anthony makes in this interview:

• Why incentive travel experiences are more impactful than cash rewards
• The unique benefits incentive travel offers, including its “pride over prize” effect and the importance of involving others in the experience
• What the future of incentive travel might encompass, including moving beyond just a sales tool into an even greater, company-wide motivational experience
• Why incentive travel is not just about creating the biggest “wow,” and how nailing even the smallest details can be just as important

You can watch the full show here, or skip to the 29:11 mark if you’d like to see Anthony’s conversation with co-hosts Calum Di Lieto and Juliet Tripp.

For those of you who feel inspired after hearing Anthony speak and want to follow his advice to be part of SITE, don’t forget to renew your membership for 2022! Learn how to do so here, and share it with anyone else in your network interested in being part of our community.