Between July 2022 to March 2023, SITE engaged in a comprehensive consultation process to gain an understanding of members’ needs and develop a member-focused three-year strategic plan.

SITE’s International Board of Directors (IBOD) led the effort in partnership with SITE’s Foundation Board of Trustees, staff, and planning consultants from 2B Communications & Strategy Group.

Our plan reflects SITE’s unwavering commitment to our members and the incentive travel industry. Our planning process was designed to ensure we arrived at a plan that is both aspirational and practical. It is a dynamic road map articulating our vision for where we want to be in the future while providing concrete strategies that guide and focus all aspects of our organization.

Information and data sources included:

• A global needs assessment survey that generated responses from 620 SITE members
• Interviews and surveys with representatives of SITE’s IBOD, Foundation Trustees, chapter leadership, and staff
• A multi-year analysis of SITE’s operational performance
• A peer and competitive landscape analysis
• An in-person planning session in February 2023 in New York City.
• SITE’s IBOD, Foundation Trustees, and staff vetted the research findings and agreed on goal areas and priorities to include in the plan. Participants in the planning process helped to refine and finalize the plan via subsequent virtual sessions.

The final plan was approved by SITE’s International Board of Directors in June 2023 and the staff team worked on the operational details with the view to implementing in 2024.

We are immensely proud of this new strategic plan and are confident that SITE will deliver even greater value to our members as we build awareness of the transformational impact of incentive travel among individuals, organizations, and communities worldwide.