Rising Star Award
The Rising Star is awarded to a developing chapter that delivered exceptional benefits for its members across a number of key areas. Accepting on behalf of the winner, SITE Africa, was Tes Proos, 2020/21 Chapter President.
SITE Africa expanded from a one-country chapter, SITE South Africa, to cover an entire continent during the qualification period, necessitating a strategy shift to engage new regions. Chapter outreach utilized regional ambassadors and strong education to promote the chapter, as well as incentive travel in general, which is new to many regions of the continent. The approach successfully increased membership by 22% and the chapter continues to gain traction throughout all of Africa.