Today we are announcing to our community the addition of two new members to our senior leadership team. Elizabeth (Liz) Sage, MBA, CMP, taking on the newly created Head of Education role and Dallas Lyons III appointed as Head of Membership & Chapter Engagement. This comes during a record-breaking year for SITE that includes a new highwater mark for membership numbers and sold-out status across many events.

Dallas Lyons III, an association specialist, joins SITE following many years with the American Society of Echocardiography where he most recently served as Director of Membership. Dallas is a graduate of Appalachian State University with a Bachelor of Business Administration (BBA) in Marketing & Management.

Elizabeth Sage, a multi-award winning business events specialist in her own right, joins SITE following a twenty-year career in the industry. Starting on the corporate side with LPL Financial, Liz also worked as a Senior Experience Design Strategist at Maritz Global Events before starting her own consultancy business.

“SITE has been on an upward trend since our industry bounced back following the pandemic pause. Under CEO Annette Gregg’s leadership, we have crafted a new three-year strategic plan that focuses on community and connections, education and resources, impact and awareness and organizational excellence. These new appointments add strength and depth to our senior leadership team and provide the appropriate platform for us to deliver on our ambitious strategy,” said Kevin Edmunds, CIS, CITP, SITE President and Vice President at AIC Hotel Group.

“SITE’s senior leadership team works hand-in-glove with our International Board of Directors on managing the processes that ultimately deliver the vision, mission and values of our association. I’m proud of our collective achievements in 2023: historically high membership numbers, sold-out events, elevated membership engagement, launch of new programs, budget-breaking revenues. We welcome Liz and Dallas to our dynamic, diverse senior leadership team as we embark on the implementation of an ambitious strategy,” added Annette Gregg, MBA, CMM, CEO of SITE.

We welcome Dallas and Liz to the SITE team and look forward to working with them.