The Compelling Business Case for Sustainable Tourism
Masterclass | Thurs., April 21 at 10:45 AM
This masterclass, led by Ken Lyons, will dive deep into a case study from Vagabond Tours and their fruitful, cost-saving sustainability journey. Explore why organizations must understand that success today is not just reflected in a profit and loss statement, and enjoy a succinct, simple, holistic discussion of why a “triple bottom line” approach to sustainable tourism is vital for success.
A Story of Adaptation & New Age in Luxury Event Design
Industry stage | Thurs., April 21 at 2 PM
Eda Özden Günyüz will have you on the edge of your seat with her stories about adapting to the new age of luxury. Many think booking the most expensive hotel, getting the most expensive room gifts was luxury. Eda disagrees that luxury simply means booking the most expensive hotel or sourcing uber expensive room gifts. Instead, she’ll share how only those who push boundaries and design never-been-done experiences will survive as we enter a new era of luxury travel.
Improving the Performance of Employees Returning to the Workforce
Dialogue den | Thurs., April 21 at 4 PM
As workloads surge back to “normal” pre-pandemic levels, it can be overwhelming and difficult to re-adapt What was “normal” in 2019 can now seem tough and be a source of struggle. This session, facilitated by German DMC owner Marina Parra-Flechsig, will provide a safe space to discuss, learn from peers, and share experiences. It promises to be a dynamic — and tech-free! — chance to leverage the SITE community and find support among one another.
Be sure to check out the full Global Conference program to discover what else awaits in Dublin. Simply navigate to the “Agenda” tab on the Global Conference section of our website.
The Empathy Experience
General session | Fri., April 22 at 9 AM
Would you walk a mile in someone else's shoes? Travel with the ever-adventurous Mallory Brown as she shares incredible stores about travel and human connection. You’ll leave Mallory’s keynote feeling inspired about the power each of us has to create meaningful individual impacts — key to any successful incentive program! Mallory’s address follows in the footsteps of past keynote stars like Phil Hansen and Ben Nemtin.
Winning Business in a Digital World
Learning lab | Fri., April 22 at 11:45 AM
Want to learn how to make the most out of your marketing spend right now? Roll up your sleeves in this interactive Learning Lab with self-confessed marketing nerd Anthony Kelly. He’ll explore incentive-ready digital opportunities, explain what differentiates them, and help attendees discover what to measure and how to decipher results.