SITE Foundation has produced 3 long form studies commissioned from data compiled from the 2019 Incentive Travel Industry Index (ITII), its joint annual research project with partners, Incentive Research Foundation (IRF), and Financial & Insurance Conference Professionals (FICP).

“The depth and range of the data was such that we were able to commission individual geographical studies for Europe and Asia and a stand-alone study for the DMC sector to complement the global ITII report previously released at IMEX America.

While the Covid-19 crisis has significantly altered the incentive travel landscape in 2020, we felt the underlying regional and sectoral stories were sufficiently compelling and robust to merit release at this time.

I encourage all incentive travel professionals but particularly those living and working in Europe, Asia and those in the DMC sector to download these comprehensive studies below”, said Carina Bauer, CEO, The IMEX Group & President, 2020, SITE Foundation.

Tina Weede, CITP, CRP, President & CEO, Peerless Performance and Vice President - Research and Content, SITE Foundation added: “I’m proud that SITE Foundation has commissioned these studies which clearly reveal that rich diversity around the world when it comes to incentive travel.

The studies demonstrate how one-size-does-not-fit-all in the world of incentive travel with individual socio-economic realities shaping the nature, purpose and direction of incentive travel in different ways. Despite the differences, however, it’s clear that incentive travel brings immense value to the corporate world in whatever geographical or sectoral setting it finds itself.”