The SITE Chapter Excellence Award in Membership is awarded to the Chapter that has provided incredible value for their members during the qualifying period. This award considers member recruitment, retention, and engagement. Accepting on behalf of the winner, SITE Texas, were Lauren Dunnaway, 2020 Chapter President, & Randy Clark, VP Membership.
SITE Texas’s approached member recruitment and retention with a multi-prong outreach process, utilizing phone trees, care packages, membership tables at events, and alignment with SITE Global membership campaigns. The chapter initiated its first member needs assessment to capture members’ voices and adjusted strategies based on the member feedback. These initiatives resulted in a 12.5% YOY increase in membership and the attainment of the chapter’s goal of engagement of 25% of the chapter members in a volunteer role in the chapter.