SITE Chapter Excellence Award in Education
The SITE Chapter Excellence Award in Education is awarded to a Chapter that delivers a strong industry education component in their events and communications, aligned with the SITE Education Curriculum and/or SITE Foundation research. Accepting on behalf of the winner, SITE Texas, were Lauren Dunnaway, 2020 Chapter President & Melissa Soto, VP Events.
SITE Texas crafted a year-long schedule of events based on a member needs assessment and alignment with SITE’s educational curriculum and the Incentive Travel Industry Index. Highlights include a roadshow spanning 3 cities, touching over 400 participants, and a 51% buyer/supplier ratio; as well as offering of CEU credits for most events, and executing a successful pivot to virtual at the onset of the lockdowns. The chapter even used their virtual happy hour platform to integrate education in a more informal way with specially invited speakers and candid conversations.