Incentive travel professionals are enjoying a continued resurgence of business travel and events, with projections reaching record-high levels by 2027. However, the event landscape is evolving as younger generations — namely Gen Z professionals — bring new preferences and expectations to the table.

This webinar will dive into strategies and best practices for creating engaging and inclusive incentive travel programs that resonate with this next-gen workforce.

You’ll gain valuable insights into:

• How Gen Z differs from other generations
• Where organizations fail in attracting and captivating Gen Z audiences
• Key considerations to align with next-gen audiences