Destination inSITEs
Destination inSITEs
As the fourth installment in SITE’s acclaimed inSITEs series, Destination inSITEs offers a data-driven exploration of how incentive travel program destinations are chosen.
The inSITE series – Destination inSITEs
SITE Foundation has always been steadfast in its mission to advance the understanding and value of incentive travel through education and research. With the release of Destination inSITEs, we are proud to add another essential chapter to our acclaimed inSITEs series. Following in the footsteps of previous studies — Corporate inSITEs, Leadership inSITEs and Participant inSITEs — this fourth installment provides unparalleled insights into the factors influencing destination selection in 2025 and beyond.
What is Destination inSITEs?
From uncovering the drivers behind destination choice to assessing the role of budget, marketing strategies, and best practices, Destination inSITEs delivers actionable insights for DMOs, DMCs and other destination suppliers. This study reveals emerging preferences for new and unique destinations, highlighting a growing focus on safety, security, and cost considerations.
Drawing on exclusive data from SITE’s own Incentive Travel & Motivational Events (IT&ME) survey and the annual Incentive Travel Index (ITI), Destination inSITEs provides unparalleled clarity on what matters most to planners. This essential resource equips you to align with buyer needs and adapt to a rapidly evolving incentive industry landscape.
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