SITE South America

Proudly connecting motivational and incentive travel professionals across South America


Our local chapter was founded in 2011 and has 70 members in 9 different countries. We have the unique situation of operating in 2 languages and in a territory 3 times larger than Europe, so our challenges and work agenda are very specific. As we develop the global strategy of our society we also work on very important local topics, such as:

PROFESSIONAL GROWTH – through systematic communications, continued training and certifications we need to make sure incentive travel professionals are valued for the expertise and special skills they bring to our industry

VISIBILITY – with an aggressive communication plan we aim to amplify our voice through online and offline channels, within our industry and reaching direct corporates, other associations and government entities

CSR ENGAGEMENT – constantly work to adopt “fair trade” practices, make conscious use of local suppliers and implement a sustainable approach in our companies and incentive travel programs, developing towards the integration of business and sustainable practices

Rooftop bar in Medellin

South America has a particular history, which combines many cultures and races. In ancient times there were native people, who lived without any contact with the civilizations of other continents. The most important of these populations were the Incas. After the discovery of America by Christopher Columbus, South America received major migration waves mainly from Spain and Portugal but also from Italy, France, Germany and the Near East. The various population groups then followed a process of miscegenation. This spectacular region possesses contrasting landscapes with mountains, lagoons, valleys, beaches ravines, salt desserts , as well as the charm of a millenary past preserved in its traditions, its culture and its people. The region offers a wide variety of options for going out all day long, all week long. Theatres, tango houses, art displays, cinemas, museums, restaurants, casinos, discos, shopping malls, etc. No sleeping pill will stop you from going out and enjoy our endless nightlife!

Join Us!

Invest in your professional development and invest in the evolution of the incentive travel industry. Become a member of SITE South America and unlock an unparalleled network of global incentive travel professionals, specifically tailored education programs, and once in a lifetime experiences.

Board Members

Meet SITE South America board members of 2024

SITE South America President 2024

Jeverson Zanini

Managing Partner, Avant Garde The DMC Experts

São Paulo, Brazil

South America Vice President

Emora Franco

Director, the MICE Factory

Buenos Aires, Argentina

Site South America President elect 2025

Noelia Benue

Partner VP Sales & Marketing , Faus DMC

Buenos Aires Capital Federal, Argentina

Director of Communications SITE South America

Renato Amaral


São Paulo, Brazil

Director of Finance SITE South America

Monica Robles

Commercial Director, Green Travel DMC

Bogota, Colombia

Young Leaders Director - SITE South America

James Gallego

Managing Director, Muisca Travel & Events

Manizales, Colombia

Norma Bock

Event and incentive manager, Chooselatam

Quito , Ecuador


Chief Executive Officer, FIEXPO Exhibitions Group


Isabel Fernandez

Business Development Manager, Avant Garde - The DMC Experts

Bogota, Colombia

VP Site SouthAmerica

Christian Cancina

Director, BEE Experience Designers

Mendoza, Argentina

  • Powered By SITE Foundation, Motivate Blog uncovers the transformational impact of incentive travel on individuals, organisations and communities all over the world.


    Normalization or overly optimistic?

    Sponsored by MPI | written by Michael Pinchera

    7 May 2024


    Why “Everyday Awareness” matters

    Guest post by Janice Cardinale, Founder of Event Minds Matter

    30 April 2024


    Balance, sincerity, and flexibility: What Gen Z expects from incentive travel

    24 April 2024

  • Be up to date with the latest SITE news by book marking IncentiveWise, our dedicated news channel.

    IRF and SITE, along with research partner Oxford Economics, launch 2024 edition of incentive travel survey

    16 May 2024

    inSITE: May 2, 2024

    2 May 2024

    inSITEs from SITE member Freddy Muller

    Recipient of the Kevin Forde Spirit Award

    2 May 2024