SITE Mountain West

Proudly connecting motivational and incentive travel professionals.  SITE Mountain West represents SITE Global members in Arizona, Colorado, Nevada, and Utah in addition to other global members who are a part of our chapter.

Lisa Kincannon Cherry - President

From our 2021 President, Lisa Kincannon Cherry

Dear SITE Mountain West Friends and Supporters,

2020 and the start of 2021 have been an incredibly challenging time both personally and professionally.

We entered 2020 with all the hope a new year brings and I joined many of our board and SITE members worldwide for SITE’s Global Conference in January 2020 in Vancouver, BC. In mid-January 2020 we held our first very successful dual live chapter launch events in Denver and Scottsdale which foretold great promise for the future of our Chapter. No one could have predicted what was to come.

With COVID-19, our world was turned upside down, and for the incentive industry, this meant learning how to adapt. Virtual events became the norm. Our events team and Board “pivoted” to virtual events to continue to engage and connect our community with education and interactive networking.

For 2021, we continue our work to provide relative and engaging events. While the current state of in-person events is in flux, the extended challenges of the pandemic have made one thing clear: we want to gather again as soon as we feel safe to do so. Our plan is to offer hybrid and in person events later this year with a focus on health and safety. We do have good reason to be optimistic about the coming months and chose to embrace the evolution of how we gather in the future.

Please get involved! I encourage you to volunteer your time to our Chapter by joining one of the various committees (Membership, Marketing/Communications, Events/Sponsorship, and Young Leaders). Our chapter serves incentive industry professionals from a four-state region (Arizona, Colorado, Utah, and Nevada), though many also live/work outside of these states.

Being an engaged and active member is invaluable to your career and for building important relationships. I can attest to this. After many years of being an active member, I am still inspired to volunteer my time to work collaboratively with our Board on initiatives that help our chapter and members. If you would like to get involved, please reach out to me directly.

None of our successes would be possible without our extremely dedicated Board Members! Special recognition and deep appreciation goes to our founding Past President, Doug Chorpenning, for his tireless efforts in getting our chapter up and running especially during a very difficult year.

Finally, I want to thank all our members, sponsors and volunteers for their support over this past year. We are optimistic for the year ahead and look forward to a time when we can safely gather again in-person.

We look forward to this unfolding year…together.

Warmest wishes,

Lisa Kincannon Cherry

SITE Mountain West President - 2021

SITE Mountain West 2021 Board of Directors


Lisa Kincannon Cherry

Founder / Managing Director, Opus Event Solutions

BOULDER, United States

Past President

Doug Chorpenning

Founder & CEO, wet paint group

Centennial, United States

Leda Abrams

Global Director Events, Arrow Electronics, Inc

Centennial,, United States

Membership Director, Site Mountain West

Julie Branstrom

CEO & Chief Meeting Designer, Vista Meetings & Incentives

Evergreen, United States

Lori James-Brownell

President & Owner, AZA Events - DMC Arizona & Southern California

Scottsdale, United States

Site Mountain West Board Member

Jacqueline Goldy

Vice President of Incentive Sales and Strategic Partnerships, MGM Resorts International

Greenwood Village, United States

SITE Mountain West - Treasurer

Kelley Lefferdink

Sales Manager, 3D Cruise Partners

Rancho Santa Fe, United States

Co-Chair Events / Education / Sponsorship Committee

Alex Lomas

General Manager, RMC, Denver & Colorado Springs

Denver, United States

Co-Chair Events/Education/sponsorship Committee

Holly Smith

Director, Global Accounts, MGM Resorts International

suite #16 irvine, United States

SITE Mountain West Board Member

Heidi Stevenson, CIS, CITP

Director, Regional Sales, Prestige Global Meeting Source

SLC, United States

Marketing & Communications Chair - SITE Mountain West

Julie Tenge

Global Sales Director, CoralTree Hospitality

phoenix, United States

Mountain West Membership


Align Yourself with the Best

Discover a world of possibilities with SITE

  • Build your business connections on a global scale via an extensive Membership Directory.
  • Receive professional support from other members in your area at one of our 29 worldwide chapters.
  • Gain access to incentive travel research, trends, and data.
  • Expand your skills and experience with education and certification opportunities.
  • Enhance your career through online and in-person events.
  • Join a community with high standards—the SITE Code of Ethics.
  • Continue the conversation via your favorite social media channels, including a SITE members-only LinkedIn group.

Lead. Shape. Inspire.

All we're missing is you. Become a SITE member and, with the help of a burgeoning network of peers, transform the greater meetings and incentives industry. Click below to get more details about the SITE application process, fees, membership add-ons and more.

Global Membership

Mountain West Events


Join us for upcoming events!

Mountain West YL

Young Leaders

Connecting Young Professionals in the Incentive Travel Industry

The SITE Young Leaders' Program is a global community of industry professionals aged 35 years or younger with less than 5 years of experience in the incentive travel industry. By participating in the SITE Young Leaders' Program, individuals will receive education and networking opportunities that appeal directly to those who are new to the industry. Our mission: to create a strong group of individuals who will not only become leaders in SITE and their local SITE Chapters, but in the greater industry as a whole.

Mountain West Board

Get Involved with SITE Mountain West


Why should I spend the time?  

Every potential volunteer should ask themselves this question and the answer is going to be different for everyone. But the reason most want to give their time is that people are inherently good and want to pitch in.

At SITE Mountain West we take this one step further - we believe that our industry has been so good to us that we can't help but give back. We believe that when we help others excel in crafting memorable incentive travel events we strengthen ourselves and the industry as a whole. We find a beautiful sense of fulfillment in helping our members thrive, stay educated, and find opportunities through exceptional networking. 

We need passionate people to join us in this cause!

Perhaps you have talents in certain areas and can lend your skillset to work on a quick specific project. Others might like to take the opportunity to meet more people while giving back. Volunteers may have one hour a week, or three hours a month or more – whatever the amount of time you have, we can put your talents to work.

​SITE Mountain West is committed to providing a supportive environment for its volunteers, without whom our chapter would not be able to function or provide value.

Would you consider joining us? Let's do this!

SITE Mountain West Chapter Introduction

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