SITE China

China,  encompasses virtually every type of terrain imaginable and nurtures over 50 unique cultures of thousand years’ history. 

China Local Life

NIHAO from SITE China

From the Imperial grandeur of Beijing to the wild, untamed beauty of Yunnan: China,  encompasses every type of terrain imaginable and nurtures over 55 unique cultures of thousand years’ history. As the world’s 2nd biggest economy and largest exporter, making the nation a force to be reckoned with.  SITE China Chapter and its members are your bridges crossing the culture and guide you to the pleasantly surprising land of orient. 

China Panda

Welcome from President

Since 2006, SITE China and its members have been paving the way for the development of China’s Incentive Travel Industry and effortlessly pursuit for higher achievements along the way. Our pioneers and industry leaders united the industry fellows and formed the China chapter over the past decade. We are passionate and dedicated to support the industry and upskill the professional knowledge of our members.


To upskill the professional knowledge of our members and further propell our incentive industry

China Xian

We are the pioneers and industry leaders who united the industry fellows and formed the China chapter over the past decade, consisting of leading DMCs and PCOs across China, conventional and unconventional venues, DMOs,  conference & event technologies as well as incentive houses. 


Mutual cultural gateways for international incentive professionals with local supplier and source market, exploring the industrial trends and pioneering technologies rejuvenate our incentive industry

SITE China Committee

Ping Liu

CEO, China Star Ltd

Beiijing, China

Lisa (Zheng) Xu

Managing Director, East Star

Shanghai, China

Hong (Alicia) Yao

Managing director- Destination sales and marketing,PCO for international events, IME

Beijing, China


Our mission is to group our fellows within the region including those in Hong Kong, Macau and Taiwan. Make the chapter a home for the members to increase the “cohesive force” of SITE China 

Why SITE CHina
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