SITE Canada

The place to be for incentive industry professionals; offering deep connections, ongoing learning, and extensive resources.



At SITE Canada, our members are champions of the global incentive travel sector. Our mission is to create opportunities for members and industry to connect and share experiences through education, networking and community. As a member of our organization, you will be engaged with welcoming and enthusiastic colleagues.

Our group is comprised of the full spectrum of our industry: incentive houses, corporate buyers, hotels and resorts, airlines, cruise lines, DMCs, ground transportation companies, DMOs, speaker bureaus, trade publications, students, and supporting off-site venues, entertainment, and attractions.

SITE Canada actively connects to our membership through Education Day and ongoing professional development webinars, annual golf tournament, regular communications including newsletter 5x/year, vibrant social media presence, Holiday Social, AGM, and Young Leader events. We thank our dedicated sponsors for their support of our progressive outreach programs.


Get involved!

"SITE has been a true oasis during these turbulent times. Pivoting from an extremely busy lifestyle to suddenly having northing to do is a challenge. SITE provided a real sense of community and belonging for so many...real people (just like me) who are always willing to step up and help out whenever needed. I had the pleasure of volunteering with the SITE Education Day (virtually) this year and found the lessons learned invaluable. The committee members - forever positive - no matter the challenges, have become like family." Sonja de Roo, SITE Canada member

Chapter Highlights:

  • In 2020, SITE Canada was awarded the SITE Chapter Excellence Award in Virtual Engagement. Creative membership outreach during lockdown included a gratitude campaign, social media boost, newsletters, seeds of hope campaign, and an impressive 22 virtual events. SITE’s bi-weekly virtual cocktails and conversations provided a safe haven for members to connect, support, and motivate each other.
  • We are very proud of our recent Sustainability Certificate from SITE Global. SITE Canada is embracing necessary environmental, social and economic change leaving a positive legacy, one event at a time!
  • SITE Canada has led the way in developing our Young Leaders with robust programs to get them set for success. Recruiting and nurturing the next generation is a top priority for SITE Canada.

Keen to join? Email us at

We’re looking forward to connecting!

Making things happen!

We are most grateful for the partnerships and the continued support we receive each year. Our sponsors play a significant role in strengthening the SITE Canada community. Their contributions have enabled SITE Canada to provide members with a strong calendar of networking and educational events, scholarships, discounts for certification and so much more! Thank you to all for your continued support and all you do for SITE Canada.

On behalf of the entire SITE Canada community, we want you to know how thankful we are for your tremendous support over the years. A special shout to to the 2021 sponsors to date!

SITE Canada 2022 Board of Directors


Liz Holtby

Vice-President, Operations, Meeting Escrow Inc.

Toronto, Canada

President Elect

Gisele Robert

Principal, StraightTALK Incentives

Kitchener, Canada

SITE Canada Board of Directors, VP - Finance

Cate Banfield

VP, Experience & Event Solutions, BCD M & E

Chicago, United States


Pearleen Mofford Mofford CITP, CIS

Sales Director, Fox Harb'r Resort

Fox Harbour, Canada

Director, Education

Kari Lynn Larsen

President & CEO, Dragonfly Meeting Solutions Inc.

Thornhill, Canada

Director of Chapter Events

Diane Mihalek

Event director, DCM Event Management

Oakville, Canada

Director Memberships & Ambassador Program

Clee Varon

Director, Business Development, Iconic Wineries of British Columbia

West Kelowna, Canada

Janet Cuffie

Group Sales, North America, Bahamas Tourist Office

Toronto, Canada

Director, Developing Professionals

Lindsay Rudyk

President, Communique Incentives

Toronto, Canada

  • We thrive to connect. Discover MICE Industry events at which SITE has a presence, as well our very own events, organised for members and friends of SITE by SITE HQ and our Chapters


    SITE Canada Education Day

    26 October 2022


    SITE Canada Holiday Social

    29 November 2022

  • Powered By SITE Foundation, Motivate Blog uncovers the transformational impact of incentive travel on individuals, organisations na dommunities all over the world.


    Back in the saddle again

    Originally appeared in the July/August issue of Conference & Meetings World

    17 August 2022


    Trends and Insight on the Return of Incentive Travel, in 5 Charts

    9 August 2022


    Tips for Creating a Uniquely Puerto Rican Group Outing

    Sponsored by Discover Puerto Rico

    9 August 2022

  • Be up to date with the latest SITE news by book marking IncentiveWise, our dedicated news channel.

    Two Esteemed Winners Reflect on the SITE Chapter Excellence Awards

    3 August 2022

    Plucking CIS and CITP out of the Industry Credential Alphabet Soup

    21 July 2022

    Six positions opening on SITE International Board of Directors

    20 July 2022