SITE Canada

The place to be for incentive industry professionals; offering deep connections, ongoing learning, and extensive resources.



At SITE Canada, our members are champions of the global incentive travel sector. Our mission is to create opportunities for members and industry to connect and share experiences through education, networking and community. As a member of our organization, you will be engaged with welcoming and enthusiastic colleagues.

Our group is comprised of the full spectrum of our industry: incentive houses, corporate buyers, hotels and resorts, airlines, cruise lines, DMCs, ground transportation companies, DMOs, speaker bureaus, trade publications, students, and supporting off-site venues, entertainment, and attractions.

SITE Canada actively connects to our membership through Education Day and ongoing professional development webinars, annual golf tournament, regular communications including newsletter 5x/year, vibrant social media presence, Holiday Social, AGM, and Young Leader events. We thank our dedicated sponsors for their support of our progressive outreach programs.


Get involved!

"SITE has been a true oasis during these turbulent times. Pivoting from an extremely busy lifestyle to suddenly having northing to do is a challenge. SITE provided a real sense of community and belonging for so many...real people (just like me) who are always willing to step up and help out whenever needed. I had the pleasure of volunteering with the SITE Education Day (virtually) this year and found the lessons learned invaluable. The committee members - forever positive - no matter the challenges, have become like family." Sonja de Roo, SITE Canada member

Chapter Highlights:

  • In 2022, SITE Canada was awarded two Awards by SITE Global: Chapter of the Year and Excellence in Special Event.
  • In 2021, SITE Canada was awarded the SITE Chapter Award for Excellence in Education.
  • In 2020, SITE Canada was awarded the SITE Chapter Excellence Award in Virtual Engagement. Creative membership outreach during lockdown included a gratitude campaign, social media boost, newsletters, seeds of hope campaign, and an impressive 22 virtual events. SITE’s bi-weekly virtual cocktails and conversations provided a safe haven for members to connect, support, and motivate each other.
  • We are very proud of our recent Sustainability Certificate from SITE Global. SITE Canada is embracing necessary environmental, social and economic change leaving a positive legacy, one event at a time!
  • SITE Canada has led the way in developing our Young Leaders with robust programs to get them set for success. Recruiting and nurturing the next generation is a top priority for SITE Canada.

Keen to join? Email us at

We’re looking forward to connecting!

Making things happen!

We are most grateful for the partnerships and the continued support we receive each year. Our sponsors play a significant role in strengthening the SITE Canada community. Their contributions have enabled SITE Canada to provide members with a strong calendar of networking and educational events, scholarships, discounts for certification and so much more! Thank you to all for your continued support and all you do for SITE Canada.

On behalf of the entire SITE Canada community, we want you to know how thankful we are for your tremendous support over the years. A special shout to to the 2021 sponsors to date!

SITE Canada 2023 Board of Directors


Gisele Robert

Senior International Business Development Manager, Meetings & Conventions Prince Edward Island

Kitchener, Canada

Immediate Past President

Liz Holtby

Vice-President, Operations, Meeting Escrow Inc.

Toronto, Canada

Vice President, Finance

Pearleen Mofford Mofford CITP, CIS

Sales Director, Wynford

Toronto, Canada

Director, Communications

Kari Lynn Larsen

Account Executive, Business Development, Creative Group Inc.

Thornhill, Canada

Director, Membership

Debbie Miller

Sales Director, Canadian Corporate, Destination Toronto

Toronto, Canada

Director, Events

Omar Josephs

Senior National Manager - Group Sales, Unique Vacacations Inc Canada

Toronto, Canada

Director, Sponsorship

Janet Cuffie

Group Sales, North America, Bahamas Tourist Office

Toronto, Canada

Director, Membership

Brett Madsen

Director Of Sales, MUIR Halifax -Marriott Autograph Collection

Halifax, Canada

Director, Education

Shelley Bartle-Reed

Director of Global Sales, ALHI (Associated Luxury Hotels Int)

Toronto, Canada

Director, Exchange

Bradley Sutherland

Senior Manager, Business Development, Air Canada

Toronto, Canada

  • Powered By SITE Foundation, Motivate Blog uncovers the transformational impact of incentive travel on individuals, organisations and communities all over the world.


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