SITE Canada

The place to be for incentive industry professionals; offering deep connections, ongoing learning, and extensive resources.



At SITE Canada, our members are champions of the global incentive travel sector. Our mission is to create opportunities for members and industry to connect and share experiences through education, networking and community. As a member of our organization, you will be engaged with welcoming and enthusiastic colleagues.

Our group is comprised of the full spectrum of our industry: incentive houses, corporate buyers, hotels and resorts, airlines, cruise lines, DMCs, ground transportation companies, DMOs, speaker bureaus, trade publications, students, and supporting off-site venues, entertainment, and attractions.

SITE Canada actively connects to our membership through Education Day and ongoing professional development webinars, annual golf tournament, regular communications including newsletter 5x/year, vibrant social media presence, Holiday Social, AGM, and Young Leader events. We thank our dedicated sponsors for their support of our progressive outreach programs.


Get involved!

"SITE has been a true oasis during these turbulent times. Pivoting from an extremely busy lifestyle to suddenly having northing to do is a challenge. SITE provided a real sense of community and belonging for so many...real people (just like me) who are always willing to step up and help out whenever needed. I had the pleasure of volunteering with the SITE Education Day (virtually) this year and found the lessons learned invaluable. The committee members - forever positive - no matter the challenges, have become like family." Sonja de Roo, SITE Canada member

Chapter Highlights:

  • In 2020, SITE Canada was awarded the SITE Chapter Excellence Award in Virtual Engagement. Creative membership outreach during lockdown included a gratitude campaign, social media boost, newsletters, seeds of hope campaign, and an impressive 22 virtual events. SITE’s bi-weekly virtual cocktails and conversations provided a safe haven for members to connect, support, and motivate each other.
  • We are very proud of our recent Sustainability Certificate from SITE Global. SITE Canada is embracing necessary environmental, social and economic change leaving a positive legacy, one event at a time!
  • SITE Canada has led the way in developing our Young Leaders with robust programs to get them set for success. Recruiting and nurturing the next generation is a top priority for SITE Canada.

Keen to join? Email us at

We’re looking forward to connecting!

Making things happen!

We are most grateful for the partnerships and the continued support we receive each year. Our sponsors play a significant role in strengthening the SITE Canada community. Their contributions have enabled SITE Canada to provide members with a strong calendar of networking and educational events, scholarships, discounts for certification and so much more! Thank you to all for your continued support and all you do for SITE Canada.

On behalf of the entire SITE Canada community, we want you to know how thankful we are for your tremendous support over the years. A special shout to to the 2021 sponsors to date!

SITE Canada 2021 Board of Directors


Pearleen Mofford Mofford

Sales Director, Fox Harb'r Resort

Fox Harbour, Canada

President Elect, SITE Canada

Liz Holtby

Vice-President, Operations, Meeting Escrow Inc.

Toronto, Canada

2021 Immediate Past President SITE Canada

Gabrielle Spanton

Managing Partner, GAB&CO Consultants

Grand Bend, Canada

SITE Canada Board of Directors, VP - Finance

Cate Banfield c/ o Kresner

VP, Experience Design & Client Engagement, BCD M & E

Chicago, United States

Karel Gomez

Sales Manager Canada - Meetings & Incentives, Iberostar Hotels & Resorts

Mississauga, Canada

Joanne Hall

Senior Sales Manager, Four Seasons Hotel Montreal

Montreal, Canada

Director, Education SITE Canada

Kari Lynn Larsen

President & CEO, Dragonfly Meeting Solutions Inc.

Thornhill, Canada

Director of Social Events

Diane Mihalek

Event director, DCM Event Management

Oakville, Canada

Director, Member Events

Ashlee Posner

CEO, Beauty Bar Events - The Perfume & Cologne Bar

Toronto, Canada

Director Communications

Gisele Robert

Principal, StraightTALK Incentives

Kitchener, Canada

Director, Young Leaders at SITE CANADA

Andres Lopez Serrato

Sales Manager, Meetings & Events, Nobu Hotel Marbella & Puente Romano Beach Resort

Marbella, Spain

Lina Thompson

Regional Sales Manager, Fairmont Hotels, Western Mountain Region

Toronto, Canada

Director of Membership & Ambassadors

Jan Zandboer

President, Select Group Marketing

Pickering, Canada

  • We thrive to connect. Discover MICE Industry events at which SITE has a presence, as well our very own events, organised for members and friends of SITE by SITE HQ and our Chapters


    SITE Canada Holiday Social

    30 November 2021


    SITE Canada Sparks Education Session

    16 December 2021

  • Powered By SITE Foundation, Motivate Blog uncovers the transformational impact of incentive travel on individuals, organisations na dommunities all over the world.


    COP26 Legacy for Glasgow and the Planet

    The case study below was written by Olga Walker, a SITE Scotland member and the chapter’s Sustainability Ambassador

    23 November 2021


    How to update your LinkedIn profile to maximize acknowledgement

    23 November 2021


    How to tap into the rise of “bleisure” travel

    Sponsored by Destination Canada Business Events

    23 November 2021

  • Be up to date with the latest SITE news by book marking IncentiveWise, our dedicated news channel.

    “I want to attend SITE Global Conference but my boss is not so sure” Tips, tricks and resources to make the perfect pitch

    23 November 2021

    Five #SITEstrong Moments from IMEX America 2021

    23 November 2021

    SITE Foundation launches Corporate inSITEs Edition 2

    8 November 2021