Since 1987, SITE Foundation has invested $10 million USD in the business events industry, making professional development, educational, and career-changing impacts for incentive travel professionals.

I love being part of SITE and sharing how SITE and SITE Foundation have changed my life.

In 2005, after a 15-year career in the luxury property sector, I accepted an offer to join the global sales team for LXR Luxury Resorts, now the Waldorf Astoria Collection, based at The Boca Raton (also home of SITE Classic 2022). Right after my orientation, I was told I would  be responsible for the Southeast US territory — a market where I didn’t have a single contact. Luckily, SITE and SITE Foundation changed that.

I met a member in Atlanta who was forming a new chapter, SITE Southeast USA. He assured me that by joining this new chapter, I’d meet everyone I needed to be successful in my new market. And he was right.  

I’ve been a member of other industry trade associations, but what’s unique about SITE is how you come together as a community and get to know people fast. I’ve been honored to hold various chapter roles, including serving as a member committee, the SITE Southeast USA Board as the chapter’s treasurer and president.

Through SITE and SITE Foundation events, it took me just two years in my new job to achieve what I’d previously accomplished in 10. I credit SITE and SITE Foundation with adding authentic, immense value that’s helped me find success in my field, to the extent that I achieved the “Circle of Excellence” within that company.

Fred currently serves as Director of Incentive Sales for Discover Puerto Rico.