SITE Crystal Awards

Best Destination-Based Experiential Incentive Travel Program

The purpose of this category is to spotlight destinations that have done a truly effective job at hosting an incentive travel experience. Entries should highlight how the destination’s infrastructure, history, culture, arts, gastronomy, etc. combine to deliver a unique, unrepeatable, world-class incentive experience. 

This category is open to entrants from all sectors of the incentive travel industry, Destination Marketing Organizations (DMOs) Convention & Visitors’ Bureau (CVBs), National Tourist Boards (NTBs), and Destination Management Companies (DMCs) are ideal entrants in this category.

Excellence in Incentive Travel

• Africa/Middle East
• Asia Pacific
• Europe
• North America
• Latin America & Caribbean

The purpose of this category is to recognize outstanding organizations for their work in creating and delivering an exceptional incentive travel program that resulted in a high return on investment (ROI) to the corporate end-user. This category is open to entrants from all sectors of the incentive travel industry. It is important to note that an entrant does not have to be based within the region for which they are submitting a program (e.g., an entrant from Asia Pacific can submit a program that takes place in Europe). Corporate organizers, Incentive Houses, and DMCs are ideal entrants in this category. 

Best Destination Marketing Campaign

The purpose of this category is to spotlight organizations that have done a truly effective job at marketing and promoting the incentive-readiness of a destination. Entries can feature print and digital campaigns and/or in-person activities such as educational/familiarization trips. This category is best suited to destination marketing organizations (DMOs) convention & visitors’ bureaus (CVBs), national tourist boards (NTBs), destination management companies (DMCs), media organizations, and/or marketing agency partners. 

Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program OR Most Environmentally Sustainable Incentive Experience

The purpose of this category is to recognize organizations for their outstanding efforts in incorporating practices and principles of Corporate Social Responsibility (CSR) within an incentive travel program OR to recognize organizations for their extraordinary efforts in creating an exceptional incentive travel program, delivered with sustainable principles and practices. Corporate organizers, incentive houses, DMCs, hotels, special event planners, and production companies are ideal entrants in this category. 

Most Creative Solution Deployed to Overcome Adversity

The purpose of this category is to award incentive travel professionals and their organizations who display uncommon levels of innovation, creativity, and ingenuity in identifying solutions for the continuation, deployment, and implementation of incentive travel awards at a time of crisis. Such solutions may be deployed during travel advisories / bans, cancellation of air access / carrier, bankruptcy, etc. or may be in respect of overcoming logistical or operational challenges caused by extreme weather, civil unrest, illness, acts of terrorism, epidemics that occur either before or during program operations. They can also apply to situations involving negotiations in respect of attrition, postponement or cancellation, cost containment, cost mitigation, or emergency response pre-trip or onsite. Finally, it can apply to situations where an in-person incentive travel program is required to be fully or partially replaced by a virtual or hybrid event.