The 2025 edition of IMEX Frankfurt will run from May 20-22, with SITE NITE Europe kicking off this year’s festivities in this powerhouse German destination.
If you’re looking to add incentive travel to your show plans this year, here’s where you can find the SITE HQ team, members, and industry colleagues at the Messe this May.
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Upskill through the Global MICE Collaborative
Brought to you by the experts at IAEE, MPI and SITE, this certificate course offers an overview of the MICE sector with specific training in the knowledge and skills necessary to host conference, exhibition and incentive events.
Join SITE Young Leaders on Monday, May 19
Young Leaders attending IMEX Frankfurt are invited to the inaugural EU edition of the Young Leaders Conference. The afternoon will be packed with networking and educational opportunities specifically designed to help Young Leaders connect with and learn from other emerging incentive travel professionals from around the world.
Take part in the Chapter Leaders meeting on Monday, May 19
Connect with chapter leaders and exchange best practice insights at this year’s chapter leader meeting — beginning with lunch at noon on Monday, May 19, followed by the meeting from 1-4 PM at the Hotel Frankfurt Messe.
Celebrate at SITE NITE Europe
Join us May 19 starting at 19.30 for this year’s SITE NITE Europe event: a catalyst for business, relationships, and cultural exchange. Enjoy an evening where networking meets opportunity, and friendships turn into future collaborations.
Connect with SITE at stand A010 (Hall 8)
SITE HQ team members will be onhand during show floor hours to answer your questions about membership (including our Member-Get-a-Member offer, if you want to #beinSITE and save on dues!), upcoming events, sponsor and partnership opportunities, and more.
Take advantage of our member-get-a-member offer
#beinSITE and save: recruit a new member to SITE between May 6-30 and you’ll both save $100 USD off of your memberships. And if you’re a current SITE member who recruits four or more individuals to join SITE, your 2026 membership will be free!
Learn from industry experts at offstand education
Expert incentive professionals will be delivering a handful of sessions as part of the IMEX education line-up this year. Look for our HQ team and members sharing their incentive expertise at:
SITE’s Latest Research on How Destinations Can Meet the Evolving Needs of Incentive Travel Professionals
Tuesday, May 20, from 10-10:45 AM
Hall 9, Inspiration Hub (Research Pod)
Elevate Your Career with SITE Young Leaders
Wednesday, May 21, from 9:30-10:15 AM
Hall 9, Canyon Theatre
Sustainability Claims Decoded: Smarter Venue Choices
Thursday, May 22, from 10:05-10:35 AM
Hall 9, MPI Education Stand
View the full IMEX program — launching closer to the show date
Share a toast with SITE members and friends
Our thanks to Weichlein for sponsoring this year’s IMEX Frankfurt reception. Join us on Tuesday, May 20, starting at 3 PM for a cheers to continued industry success in 2025.
Applaud our 2025 Master Motivator at the IMEX Gala Dinner
SITE leadership will be joined by industry friends and esteemed guests, as CEO Annette Gregg recognizes this year’s Master Motivator. Get your tickets via IMEX, if you’d like to be in the room when this year’s winner is named!
