TULUM, Mexico — The Society for Incentive Travel Excellence (SITE) recognized top incentive travel professionals across eight award categories as part of the 2025 SITE Crystal Awards, while also naming two recipients as co-winners of the top 2025 honor.
The 2025 prizes were evenly split amongst DMCs and incentive agencies, while an agency and destination marketing organization (DMO) were named co-winners of the best-in-class “Par Excellence” Award — won by 360insights and Banff & Lake Louise Tourism.
“It is thrilling to celebrate these incredible achievements through the Crystal Awards,” commented SITE CEO Annette Gregg. “The Crystals celebrate and uplift top incentive leaders, and it’s an honor to annually recognize the hard work, innovation, and creativity powering these programs and shaping transformative incentive travel experiences.”
The 2025 Awards Ceremony, held in Tulum, Mexico, as part of the larger SITE Global Conference, took on an air of whimsical mystery, enchanting and delighting nominees and conference attendees throughout the evening.
“The Crystal Awards reward and recognize excellence in incentive travel and provide recipients with the ultimate proof of their professionalism and impact. It’s a highlight each and every year to champion the enduring impact of these incentive travel experiences on people, businesses and the places they go,” said Carina Bauer, CEO of the IMEX Group, which sponsors each year’s Crystals gala evening.
Perhaps the most unexpected moment of the 2025 Crystal Awards was the surprise finale reveal of both 360insights and Banff & Lake Louise Tourism as co-winners of the “Par Excellence” award, the top honor presented each year.
Both organizations were recognized for their joint efforts and contributions to CSR programming included as part of a Banff-based incentive program, with 360insights first learning about the DMO’s CSR activities through a past SITE Incentive Summit Americas event.
As Global Conference comes to a close later this week, the 2025 SITE Crystals Committee, chaired by Wynford President Cate Banfield, are already looking ahead to next year’s awards cycle — with applications set to open mid-year for incentive professionals eager to collect accolades of their own.
360insights, for Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Travel Program CWT Meetings & Events, for Excellence in Incentive Travel: Latin America and the Caribbean Emeco Travel Egypt, for Excellence in Incentive Travel: Africa/Middle East Ladidadi XM Events & Incentives, for Excellence in Incentive Travel: North America Meetings & Incentives Worldwide, for Most Creative Solution Deployed to Overcome Adversity MEP DMC, for Best Destination-Based Experiential Incentive Travel Program Ovation India DMC, for Excellence in Incentive Travel: Asia-Pacific Spaintacular, for Excellence in Incentive Travel: Europe Special congratulations to 360insights and Banff & Lake Louise Tourism as the co-recipients of the 2025 “Par Excellence” award, for their awe-inspiring collaborative CSR engagement!
