SITE has announced Puerto Rico as the host destination for SITE Classic 2026, taking place from August 24-27, 2026.
Since its inception in 2007, SITE Classic has been both a leading gathering for senior incentive travel leaders and the flagship fundraising event of SITE Foundation. Each year, more than 270 buyers, suppliers and C-suite leaders convene at a world-class incentive destination to connect, learn, discover and shape the future of the incentive travel industry.
In 2026, SITE Classic will bring its signature mix of high-impact education, peer-led dialogue and immersive destination discovery to Puerto Rico. Guided by SITE’s pillars of connect, learn, discover and shape, the program will blend business insight with cultural storytelling and community connection, creating an experience that is both rewarding and responsible.
“We couldn’t be more thrilled to host SITE Classic 2026 in Puerto Rico. This represents a milestone moment for our Island and for our meetings and incentives community,” said Jorge Pérez, CEO of Discover Puerto Rico. “There’s an unmistakable momentum as the incentive travel segment continues to evolve and thrive, and we’re eager for industry leaders to experience firsthand the vibrant culture, world-class venues, and genuine warmth that make Puerto Rico truly one of a kind.”
“Puerto Rico is a destination with a powerful story, a vibrant culture and a spirit of welcome that aligns beautifully with what SITE Classic stands for,” said Annette Gregg, SITE CEO. “Across four days in August, we will convene leaders from every corner of the incentive travel community to build relationships, share ideas and experience the destination. We look forward to partnering with our hosts in Puerto Rico to create a program that inspires action, strengthens our community and advances the business case for incentive travel.”
Discover Puerto Rico’s Chief Sales Officer Ed Carey concludes, “SITE Classic is an incredible opportunity to showcase how Puerto Rico delivers return on experience; combining accessibility, diverse offerings, and immersive adventures that make every program unforgettable. We look forward to partnering with SITE to create an inspiring event that sets a new benchmark for incentive travel.”
SITE Classic is critical to SITE Foundation’s mission. Proceeds from the Classic live and silent auctions directly support research, professional development, scholarships and industry grants. Since 1987, SITE Foundation has reinvested more than $10 million USD into projects that advance the business case for incentive travel and nurture the next generation of leaders.
Hosted buyer applications are open until February 27, 2026, and can be accessed here.
For more information on joining as a supplier, please contact Samantha Nicastro, Head of Business Development & Partnerships, at snicastro@siteglobal.com.
About Discover Puerto Rico
Discover Puerto Rico is a private, not-for-profit destination marketing organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island’s diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales, and promotion of the destination and works collaboratively with key local governmental and nongovernmental players throughout Puerto Rico’s visitor economy and the community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com.
About SITE Classic
SITE Classic is a three-day gathering of incentive travel professionals, in a standout incentive property. Since its launch in 2007 in Monterey, California, SITE Classic has become a marquee event for senior leaders in the incentive travel space. Each year, the event attracts C-suite and senior professionals who travel to a purposefully selected incentive travel destination to engage in peer-to-peer networking, educational sessions, and facilitated workshops.
