- IAEE, MPI and SITE collaborating jointly as the “Global MICE Collaborative” will provide an industry leading educational programme for M&I Expo
- Education will include workshops, keynote speakers and panel discussions between industry experts
- M&I Expo will be the first M&I event to offer a dedicated educational programme
- M&I Expo is a three-day event taking place from 14th-16th April 2026 at ADNEC Centre Abu Dhabi.
- M&I Expo is designed for the elite of the MICE industry: the 1,000 most influential players: “the MICE 1000”.
Announcing M&I Expo’s new educational programme
M&I along with MICE industry organisations: IAEE, MPI and SITE, have today announced a new content partnership for M&I Expo which will take place at ADNEC, in Abu Dhabi from 14-16th April 2026.
IAEE, MPI and SITE jointly collaborating as the “Global MICE Collaborative” will deliver top tier education sessions, insights and discussions lead by facilitators and experts from three of the most recognised education leaders as part of a dedicated educational programme for this landmark new exhibition for the MICE industry.
The educational programme is part of M&I’s commitment to creating an “experience that brings definitive value” for the most senior level buyers in the MICE industry as Richard Barnes, CEO M&I explained during the launch of M&I Expo at IMEX Frankfurt this June.
“We are delighted to be partnering with three of the MICE industry’s best known and most well-respected associations: IAEE, MPI and SITE, to deliver world class education at M&I Expo. M&I Expo caters exclusively to the elite of the MICE industry; the 1,000 most influential players: the MICE 1,000. We wanted a ‘best in class’ educational solution for the best in the business and that meant working with the Global MICE Collaborative.” said Richard Barnes
“The Global MICE Collaborative is thrilled to bring our world-class education to the inaugural M&I Expo in 2026,” said Paul Van Deventer, the CEO of MPI. “This partnership reflects our commitment to empower the industry with the insights, tools and connections needed to thrive in the rapidly evolving business events landscape.”
About M&I Expo
M&I Expo is an evolution of M&I’s hugely successful event M&I Fest Global, which launched in 2024 in Marrakesh and had its second sell out year in March 2025. M&I Expo is a world-class exhibition that marks a bold step towards shaping the future of MICE events and is set to attract the highest quality MICE professionals from around the globe.
Over three days, global exhibitors including tourism boards, CVBs, major hotel brands, conference centres, DMCs and technology providers will showcase their offering to senior level buyers through immersive booths, compelling branded spaces, and storytelling.
M&I are already in discussions with leading international hotel brands, convention bureaus and tourism boards for M&I Expo. The recent M&I Fest Global event featured top-tier brands such as Marriott, Hilton, IHG, Visit Hungary, Van der Valk, Meet in Austria, and many more.
Alongside the education programme, M&I Expo will feature M&I’s market-leading one-to-one pre-scheduled meeting format alongside a fully inclusive networking programme with hosted lunches and evening socials.
MICE professionals who are keen to expand their network and meet with a global selection of industry decision-makers can register their interest to attend M&I Expo by visiting https://expo.mi-forums.com/
