ft. Chapter President Gary Murakami
SITE welcomed two new chapters to its global community in late 2023, with both SITE NorCal and SITE Arabia enjoying a busy start to Q1 of 2024, too. We’ve asked Gary Murakami, a familiar name for many in the industry, to share more about how the SITE NorCal launch is going, as well as plans for their first full year as a new SITE chapter.
Keys to entrepreneurial success
SITE opened its 2024 Global Conference with a keynote address by Turkish hospitality leader Gamze Cizreli. Gamze detailed the trials and tribulations she’s faced as a business owner and emphasized key lessons she’s learned about how to be a responsible CEO and entrepreneur.
Starting this April: next hybrid CIS course
CIS is SITE’s signature certification program, designed to help you stand out as a qualified incentive travel professional. For anyone who wants to take the CIS course online and benefit from real-time discussion opportunities, our next hybrid CIS opportunity starts in early April. Timing of these sessions are especially suited to incentive travel professionals living and working in the Asia-Pacific region.
Earn your CIS in-person at IMEX Frankfurt
If you’re eager to learn industry best practices and achieve a higher level of incentive education, then CIS is for you. Our next in-person delivery for 2024 will take place in Frankfurt, just before the year’s first IMEX trade show gets underway.
Register now: April 5 webinar with Experience Scottsdale
As millennials begin filling board, C-suite, and other leadership roles, new generational attitudes are prompting shifts in incentive travel program design, sales, and marketing activities. Our expert panel will discuss changes they’re seeing, as well as how new generations of leaders are impacting day-to-day and strategic decision-making within their own companies.
Launching next month: SITE Foundation academic scholarships
After a successful inaugural award last year, SITE Foundation is expanding their academic scholarship offering for 2024. Applications and more details about how to earn up to $5,000 to support your educational pursuits will be available starting in April.
Checking in with SITE chapters
We are grateful to Tourism New Zealand, this year’s chapter sponsor, for supporting our in-person chapter leader meetings this year. Close to 100 Chapter Leaders from 15 different countries gathered in late February just before Global Conference to reflect on what’s helping them grow and deepen the impact of SITE membership throughout their regions.
Celebrating 2023-24 SITE Crystal winners
Another highlight of each year’s SITE Global Conference, we’re congratulating nine new winning incentive travel teams that earned top honors at this year’s SITE Crystal Awards gala. Winners were recognized in Istanbul during this year’s Global Conference.
Join SITE on Global Meetings Industry Day
Save the date for April 11, when SITE leadership will be joining a full roster of programming to highlight the power and impact of the wider MICE industry.
Save the date: SITE NITE Europe is May 13
Registration for this year’s event will open in late March — with best ticket prices available for an extremely limited time.
Another IMEX favorite returns: get ready for member-get-a-member
This special offer to save on SITE membership is only available around IMEX Frankfurt and IMEX America. Start thinking about who you might want to recruit, so you and your industry colleagues and friends can #beinSITE without hurting your bottom line!
Make Your Next Incentive Trip Another Day in Paradise with Hilton All-Inclusive
Your next picture-perfect incentive trip destination awaits at our Hilton All-Inclusive resorts, designed for the most remarkable stays for the most deserving attendees and their guests.
Hosting your trip at a Hilton All-Inclusive property means you can count on reliable, friendly service and above-and-beyond accommodations with an industry-leading hospitality company. Hilton All-Inclusive Resorts combine state-of-the-art event spaces with unique amenities. Events hosted at our resorts are enriched by premier hospitality, breathtaking properties, and elevated dining experiences.
While each resort reflects its signature style and offerings, Hilton All-Inclusive offers something for everyone—in one bundled price tag. Let our properties be your most extraordinary backdrop, from incredible ocean views to celebrations in flexible meeting spaces that can accommodate any desired setup.
Ready to elevate your trip to all-extraordinary? Learn more about Hilton’s All-Inclusive resorts here.

Unlock your event potential by partnering with the destination organization, from destination selection to event success, and on all of the site visits in between
Navigating the shifting landscape of attendee and traveler expectations is crucial to the success of business events. Redefining the destination organization as your strategic partner can be a game-changer when it comes to maximizing the success of your destination selection and planning site visits. Often underestimated, these organizations offer valuable resources. By integrating them into your planning team, from contract negotiation to event realization, you unlock a wealth of benefits, creating a more tailored and enriching event for your stakeholders.
Learn more about how you can maximize your site visits and elevate your event by gaining valuable local insights and fostering a continuous improvement cycle with the destination organization here.







