Highlights from SITE Global Conference 2026
Each year, the SITE Global Conference brings together incentive travel and events professionals from around the world. From sustainability-led programs to new partnerships born from a single conversation, this year’s event showcased how collaboration and creativity are shaping the future of the industry. Here are some standout stories that demonstrate what’s possible when the industry comes together with purpose.
TAM Travel Corporation puts sustainability at the center in Costa Rica
TAM Travel Corporation shared highlights from the Schneider Electric President’s Club 2025 program in Costa Rica, showing how high-end incentive experiences can be delivered while staying aligned with ambitious sustainability goals.
Designed in close partnership with Schneider Electric, the program focused on practical choices that reduced impact across operations, event design, and guest touchpoints. As a CST Elite-certified DMC, TAM embedded sustainability into planning, supplier selection, and on-site delivery.
One of the most tangible initiatives connected carbon action to the guest experience. As part of the welcome amenity, guests received custom towels, and 110 trees were planted in a protected reforestation reserve. Each contribution was formally certified, creating a clear link between participation and positive environmental outcomes.
Sustainability was also built into production. Signage was intentionally minimized, then produced using biodegradable and recyclable materials, including cardboard directional signage at airports and hotels. Printing was reduced wherever possible, especially in shared transport spaces. Event environments used living plants rather than cut flowers, with potted trees and native species replanted after use. Reclaimed natural materials, including coffee tree branches pruned during routine agricultural maintenance, were repurposed into culturally relevant design elements. A strict zero single-use plastic policy, reusable items, staff training, and waste reduction protocols completed an approach that balanced experience with measurable responsibility.
From a conference conversation to a UK partnership: Mundus Representation and Senator DMC
A clear example of a conference connection turning into long-term business came from a partnership story that began at SITE Global Conference 2024 in Turkey.
There, Andre Van Der Bijl, Managing Director of Mundus Representation, met Martin Lehký, owner of Senator DMC. What started as a simple conversation developed over the following two years into a professional relationship built on trust, shared standards, and a mutual focus on quality delivery.
In Abu Dhabi, the day before the 2026 conference began, the relationship reached a major milestone when Senator DMC officially joined the Mundus family. Mundus has been contracted as Senator’s dedicated representation company, supporting Senator’s presentation and growth within the UK MICE sector.
The announcement underlines the value of relationship building within SITE and the return that can come from following through after the event. As Andre noted, “SITE brings together people who speak the same language of excellence.” It is a reminder that some of the most meaningful partnerships start between sessions, then grow through consistent collaboration.
MM and company marks 30 years with three new DMC signings
MM and Company, established in 1996 by hotel veteran David J. Marks, is marking its 30th anniversary by expanding its portfolio with three experienced DMC partners.
The new signings strengthen MM and Company’s ability to support clients seeking dependable, on-the-ground delivery across key European destinations. The additions are:
- Event Makers DMC, Greece
- AIM Group, Portugal
- Ambiance Incentives, Spain
Alongside the new partners, MM and Company confirmed the continuation of long-standing representation agreements with C Florida Hospitality, Blue DMC Turkey, and The EPIC Group DMC Mexico. Some of these relationships date back to 1997, reinforcing the company’s focus on consistency and sustained performance.
David J. Marks shared that the year has started strongly, with renewed agreements and new representation wins demonstrating continued momentum. For buyers, the message is clear. MM and Company is entering its next chapter with a mix of trusted long-term partners and expanded destination capability, supporting confident planning and reliable delivery across markets.
Realm launches Realm Oceania through exclusive partnership with DNA Events & Travel
Realm Group announced a major expansion at SITE Global Conference, revealing an exclusive partnership with DNA Events & Travel to establish Realm Oceania. The new operation will support inbound incentive travel and conference programs across Australia, New Zealand, Fiji, and French Polynesia.
Realm Oceania strengthens Realm’s on-the-ground presence and delivery capability in the region, positioning the group to meet growing international demand for 2026 and beyond. The structure combines Realm’s global strategic leadership and client relationships with DNA Events & Travel’s operational infrastructure and execution strength, with DNA serving as the exclusive fulfillment partner across Oceania.
Selina Sinclair continues as CEO of the Realm Group, guiding global strategy and client partnerships worldwide. The announcement also confirmed Jacob Smith as Head of Realm Oceania, leading the Australia-based team and overseeing regional delivery, partner collaboration, and program growth. Smith was recognized as SITE Young Leader of the Year in 2025 and is the incoming President of the SITE ANZ Chapter.
Realm highlighted the value of pairing local insight with creative experience design, giving clients access to specialists who understand each destination’s stories and cultural depth, then translate them into end-to-end incentive experiences. The expansion aligns with what planners are seeking right now, including strong duty of care, stability, high safety standards, and established supplier networks. Combined with milestone experiences, from indigenous cultural encounters to conservation-led programs, Realm Oceania is designed to elevate the region’s appeal for global incentive buyers.
Spectra marks 75 years of shaping destination management in Britain
Spectra is celebrating 75 years as a pioneer of destination management in Britain, marking a milestone that reflects both heritage and continued momentum across the incentive travel and events sector. Founded in 1951, the company has spent three generations helping define what a Destination Management Company can be, delivering incentive programs, meetings, and events across Britain for corporate and agency clients worldwide.
With offices in London and Edinburgh, Spectra has built a reputation for creativity and innovation, consistently introducing international audiences to new destinations and experiences across the UK. Over the decades, the team has also embraced forward-thinking approaches to guest experience, including the use of technology to elevate program delivery and client outcomes.
Managing Director Paul Miller credits the company’s longevity to resilience, creativity, and a culture shaped by the people who have been part of Spectra’s journey. “We’re proud of our heritage and the contributions of our former staff and owners,” he said, adding that the strength of Spectra’s culture has helped it thrive through global challenges and an evolving events landscape.
As Spectra celebrates its anniversary year, the focus is firmly on what comes next. The company is investing in technology, talent development, and sustainability to meet the evolving expectations of incentive guests and meetings clients in Britain. With its experienced leadership team and commitment to nurturing the next generation, Spectra is positioning itself to continue shaping destination management while creating unforgettable experiences across Britain and beyond.
These stories from the SITE Global Conference highlight how collaboration, innovation, and purpose-driven planning are shaping the future of incentive travel. From sustainable programs to new partnerships and milestone achievements, the industry continues to inspire and deliver experiences that leave a lasting impact.
