Incentive planners and suppliers are entering a new sourcing era, where AI and GEO is reshaping how programs are researched, how destinations and venues are discovered, and how sourcing decisions start taking shape long before a shortlist is finalized.
In this session, we’ll explore what that shift means for incentive planners and suppliers, where sourcing behavior is headed next, and how Cvent’s product vision supports a more connected path from discovery to shortlist to RFP.
You’ll leave with a sharper point of view on the future of sourcing, plus practical ways to adapt your strategy and plan with confidence in an AI-powered world.
*This webinar is worth 1 CMP credit
Sponsored by Cvent
