Year after year, industry research shows that incentive travel qualifiers enjoy beachy sun & fun destinations — but with a whole world waiting to be explored, adventurous and innovative planners continue venturing to new destinations. Our panel will highlight the value under-tapped locations can bring to elevate programs and drive qualifier interest, examine new trends in destination selection, and share their insider tips and expertise on how to seriously consider a lesser-known location for your next incentive group.

Sponsored by Destination Canada