SITE Classic

SITE Classic 2027

Riveria Maya, Mexico |  August 30–Sept.2, 2027 

Since its inception in 2007, SITE Classic has been both a marquee gathering for senior incentive travel leaders and the flagship fundraising event of the SITE Foundation.

Each year, more than 270 global incentive travel professionals — including buyers, suppliers, and C-suite leaders — gather at a world-class incentive destination to connect, learn, discover, and shape the future of our industry.

SITE Classic is critical to SITE Foundation’s mission. Proceeds from the event’s signature live and silent auctions directly support research, professional development, scholarships, and industry grants. Since 1987, the Foundation has reinvested over $10 million into projects that advance the business case for incentive travel and nurture the next generation of leaders.

SITE Classic continues to serve a dual purpose: shaping the future of incentive travel while funding the initiatives that sustain and grow our global community.

Why Attend SITE Classic?

Connect: Forge authentic relationships with global leaders in incentive travel. From curated networking to purpose-driven conversations, SITE Classic is where lasting partnerships begin.

Learn: Be among the first to preview insights from industry research and participate in peer-led workshops.

Discover: Through immersive excursions, cultural storytelling, and community connection, you’ll experience Puerto Rico with purpose.

Shape: Join meaningful dialogue on the evolving role of incentive travel — from sustainability and inclusivity to leadership and legacy. Your voice matters in shaping what comes next.

Who Should Attend?

• C-suite and senior leaders in incentive travel
• Hosted buyers (agencies and end-users)
• Global suppliers (hotels, DMCs, gifting, transportation, and more)
• SITE members and industry changemakers

Event Gallery

Browse photos from previous SITE Classic events and relive the moments that brought our global community together.

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