In the last few decades, the incentive travel and wider business events industries have experienced massive disruptions: recessions, pandemics, political conflicts, as well as radical changes to the nature and purpose of work.
These disruptions have threatened global travel, causing a contraction in programs, staff levels and valuable business revenue. However, they have also caused new opportunities as corporations re-evaluate how they connect with, and onboard workers, particularly ones that work remotely.
The business case for incentive travel has always been ROI – by using incentive travel as part of your reward and recognition program, you generate a multiple returns.
But are new “business cases” now emerging as incentive travel, increasingly, is used to promote soft power in organisations – better staff / management relationships, better modelling of company culture etc
What tools does the incentive travel industry have to justify the business case for incentive programs and face-to-face events? What resources do we have that include quantitative data on business growth, as well as qualitative data on the power of relationships?