Michael Freedman, Vice President of Amstar DMC, was honored with the Jane E. Schuldt Society for Incentive Travel Executives (SITE) Master Motivator Award at the 2023 IMEX Gala Dinner in Frankfurt, Germany.

Known for his generosity, reliability and big heartedness — and for normally studiously eschewing the limelight — Michael is a business supremo, an incentive travel maestro and, most importantly, a human being par excellence.

Michael has been an extraordinary ambassador for incentive travel and for the DMC sector in particular, as well as an unstinting supporter of SITE and SITE Foundation. Born on the west coast of the USA, Michael circled around the hospitality and agency sectors for a number of years before finally landing at Amstar, where he’s been for almost 15 years. During that time, the company has grown manifold to become a go-to solution across the many destinations they serve, picking up two SITE Crystal Awards at SITE’s recent global conference in New York City.

Congratulations, Michael! 

The Jane E. Schuldt Master Motivator Award is presented annually to a SITE member who upholds the highest standard of excellence in creating and delivering successful incentive travel and motivational events and exudes energy, enthusiasm and a collaborative spirit in support of the global incentive travel community. The award is in honor of the late Jane E. Schuldt, past president of both SITE and the SITE Foundation.