Description: What’s your motivation to change? This Course will equip participants with the “whys” of incentive travel: why incentive travel works as a vehicle for loyalty and engagement, and how it can be used as a tool to foster behavior change.

Learning Objectives:
At the conclusion of this course, participants should be able to:

• Define the elements of motivation and behavioral change
• Identify opportunities for incentive travel to build employee/customer loyalty and engagement
• Apply qualification criteria for incentive travel program to motivation drivers