Description: Designing an incentive program begins with understanding the customer: the context for the business, the commitment of the leadership, the characteristics of the program participants. This
Course helps you determine whether an incentive program is a good fit for the business and the customers.

Learning Objectives:
At the conclusion of this course, participants should be able to:

• Develop qualification criteria for the participants
• Determine how company and country culture affect the design loyalty and engagement programs