Description: Incentive travel managers wear many hats. We often think of the travel planning responsibility, yet there are two important aspects of incentive travel management that are almost as crucial as the travel details: fiscal requirements and marketing needs. In this course participants explore the fiscal and marketing challenges that managers and planners face. This course outlines practical solutions that you can apply today to your incentive travel program planning.

Learning Objectives:
At the conclusion of this course, participants should be able to:

• List and give examples the financial elements of an incentive travel program
• Design an incentive travel marketing campaign and branding to achieve a desired impression