With over a decade of industry experience in the MICE Sector delivering exceptional results, Michael founded MICDrop to bring a new solution to the tourism industry that helps businesses maximise their potential. Prior to this he led the sales efforts of Moloney & Kelly DMC for over 7 years positioning them as one of the leading Destination Management Companies in Ireland. Past President of SITE Ireland Chapter, Michael has led a number of key international initiatives for SITE Global including Co-Chair of Global Young Leaders in 2016, Task Force Lead for Chapter Excellence Awards 2020 and Task Force Lead for Chapter Direction 2020. His SITE credentials are extensive and he was a speaker at the SITE Global Conference in Bangkok in January 2019, as well as being a guest speaker for a number of chapters across the world including SITE Canada, SITE Scotland and SITE India to name a few. His extensive knowledge of SITE and chapter operations have benefitted many SITE Chapters in growing their profile. He has provided a number of incentive industry educational sessions to benefit trade partners in the industry including the Incentive Planning Process, Maximizing your Membership in SITE, Site Inspection Excellence and Revenue Maximisation. An industry leader in destination sales, business development and strategic account management, Michael has helped businesses experience double digit growth year on year, ensuring the client is always provided with an incredible destination experience that delivers on their goals of reward and recognition.