Online Course

Certified Incentive Specialist

The Certified Incentive Specialist (CIS) designation is awarded to you upon successful completion of an online exam. The exam can be taken following a two-day, in-person workshop or by registering for the CIS Online and reviewing the workshop materials at your own pace.

CIS @ IMEX Frankfurt 2023

Date: May 21-22, 2023

Time: 9am-5pm (we will end earlier on the second day)

Pricing: $695 for members | *$895 for non-members (*includes SITE membership — our team will contact you after purchase)



The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will - in a two day seminar/workshop - learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Students will sit a final examination in-person the final afternoon of the course, and those who are successful will join a global community of CIS holders!

Learning Objectives

  • Understand the basics of the incentive travel market and the differentiation of Incentive Travel in the meetings and events industry
  • Explain the fundamentals of designing and executing incentive travel and motivational experiences from varying value chain perspectives
  • Discuss ways to expand your incentive program and create new opportunities


With over a decade of industry experience in the MICE Sector delivering exceptional results, Michael founded MICDrop to bring a new solution to the tourism industry that helps businesses maximise their potential. Prior to this he led the sales efforts of Moloney & Kelly DMC for over 7 years positioning them as one of the leading Destination Management Companies in Ireland. Past President of SITE Ireland Chapter, Michael has led a number of key international initiatives for SITE Global including Co-Chair of Global Young Leaders in 2016, Task Force Lead for Chapter Excellence Awards 2020 and Task Force Lead for Chapter Direction 2020. His SITE credentials are extensive and he was a speaker at the SITE Global Conference in Bangkok in January 2019, as well as being a guest speaker for a number of chapters across the world including SITE Canada, SITE Scotland and SITE India to name a few. His extensive knowledge of SITE and chapter operations have benefitted many SITE Chapters in growing their profile. He has provided a number of incentive industry educational sessions to benefit trade partners in the industry including the Incentive Planning Process, Maximizing your Membership in SITE, Site Inspection Excellence and Revenue Maximisation. An industry leader in destination sales, business development and strategic account management, Michael has helped businesses experience double digit growth year on year, ensuring the client is always provided with an incredible destination experience that delivers on their goals of reward and recognition.

Member At-Large

Michael Dalton

Founder, MICDrop

Dublin, Ireland

Online Courses

$895 USD


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