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Wellness

A community at SITE
SECTIONS

Mission & Vision Statement

Our Mission: To cultivate a culture of holistic well-being within the global incentive travel community by promoting mindful practices, fostering meaningful connections, and empowering professionals to thrive—personally and professionally—through wellness-focused education, experiences, and community engagement.

Our Vision: To inspire a global movement where wellness is woven into the fabric of every incentive travel experience—creating healthier, more balanced, and deeply connected industry professionals and communities around the world.

Our Purpose

To champion the well-being of SITE members and the wider incentive travel community by integrating wellness into how we live, work, and connect—empowering individuals to bring their best selves to every experience and elevate the collective health of our industry.

Our Committee

Committee Co-Chairs

Deanna Griffith-House

Committee Co-Chair

Deanna Griffith-House

EventMasters

Sarah Forbes Martin

Committee Co-Chair

Sarah Forbes Martin

Experience Epic, LLC

Committee Members

Ana Cartas

Committee Member

Ana Cartas

ALHI

Angela Cava

Committee Member

Angela Cava

Brightspot Incentives & Events

Carla Callaway

Committee Member

Carla Callaway

Marriott

Erin Gremillion

Committee Member

Erin Gremillion

Cultivate – Premium Corporate Gifts

Fabiola Vega

Committee Member

Fabiola Vega

Premio Experience

MaryAnne Bobrow

Committee Member

MaryAnne Bobrow

Bobrow Associates, Inc.

Mary Spellerberg

Committee Member

Mary Spellerberg

Four Seasons Hotels & Resorts

Nicole Bernardi

Committee Member

Nicole Bernardi

Innovative Entertainment

Natalie Fulton

Committee Member

Natalie Fulton

Tourism New Zealand

Priscilla Andrews

Committee Member

Priscilla Andrews

Destination Concepts

Sharon Levingston

Committee Member

Sharon Levingston

Tourism Portfolio

Virginie Raimondi

Committee Member

Virginie Raimondi

EGG USA

Strategic Priorities

  • Advocacy for holistic well-being across physical, mental, emotional, and social dimensions
  • Practical tools and programming that help integrate wellness into incentive travel design, workplace culture, and personal habits
  • Community-building through shared learning, peer support, and open dialogue
  • Industry leadership in shaping healthier, more sustainable norms for how we work and how we design experiences

Pillars

Programs & Events

Personal Wellness

Focus: Nurturing individual health, balance, and resilience for industry professionals.

Programs & Initiatives

  • Digital Detox Month (August) – A month-long campaign encouraging disconnection practices and sharing reflections through SITE’s online community.
  • Quarterly “Wellness Reset” Webinars – Guided sessions on mindfulness, stress management, and emotional resilience tailored to the travel professional’s lifestyle.
  • Global Wellness Challenge (Spring 2026) – A friendly, community-wide movement challenge encouraging members to log wellness activities (steps, meditation minutes, hydration, etc.).
  • Mindful Leadership Series – Interviews with SITE leaders and wellness experts on integrating self-care into leadership.
  • Wellness Wednesdays (Monthly) – Bite-sized virtual sessions featuring yoga, breathwork, or stretching breaks led by members or partners.

Attendee Wellness

Focus: Promoting the design of incentive experiences that prioritize well-being and human connection.

Programs & Initiatives

  • Wellness in Incentive Design Workshop (Q1) – A virtual or in-person training on embedding wellness principles in programs.
  • SITE Global Conference Activation (2026) – A wellness lounge or morning movement experience (e.g., sunrise yoga, gratitude walk, mindfulness corner).
  • Case Study Spotlight Series – Monthly short sessions showcasing how companies have incorporated wellness into their incentive trips or events.
  • The “Wellness Touchpoints” Toolkit – A downloadable resource for planners to implement small, high-impact wellness experiences in any program.
  • Partnership with SITE Foundation Research – Contribute insights on the ROI of wellness in incentive experiences.

Team / Company Wellness

Focus: Encouraging organizations to build supportive, healthy cultures within the incentive travel and hospitality sectors.

Programs & Initiatives

  • Corporate Wellness Roundtable (Q2) – Peer exchange for HR leaders, DMCs, and event planners on best practices for team well-being.
  • SITE Wellness Leadership Forum (Q3) – Invite company leaders to share wellness success stories and explore scalable solutions.
  • “Thrive Together” Toolkit – A resource for companies to implement internal wellness initiatives (e.g., team challenges, mental health check-ins).
  • Workplace Wellness Recognition – Spotlight SITE member companies that demonstrate exceptional commitment to team well-being.
  • Team Gratitude Day (Q4) – A global activation encouraging SITE members to pause and recognize their teams’ contributions through acts of appreciation.

Year-Round Engagement & Connection

  • SITE Wellness Community Online Hub – A digital gathering space for members to share wellness resources, tips, and success stories. This is the Community!
  • Quarterly Newsletter: The Well Within – Highlights upcoming programs, wellness spotlights, and global trends.
  • Cross-Chapter Collaboration – Invite SITE chapters to co-host wellness activations during regional events.

Community Content & Goals

The purpose of the Wellness Community is to develop wellness-focused initiatives for SITE and its members, including webinars and an online resource library while providing guidance on wellness programs and support of Global and Chapter wellness efforts.

Webinar: Mindful Momentum: Prioritizing Mental Wellness in the Events Industry

In the fast-paced world of meetings and events, stress and burnout can often feel like unavoidable challenges. As industry professionals, we dedicate ourselves to creating seamless experiences for others, but how often do we prioritize our own well-being? 

This webinar explored the importance of mental health in the events industry, providing practical strategies to foster resilience, balance, and self-care. In the high-energy world of events, prioritizing mental wellness is essential—not just for individuals, but for attendees and entire teams. 

Watch in Learn Hub

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Since its formation in 1987, SITE Foundation has invested over USD$10M in our industry

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