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Diversity, Equity, Inclusion, Belonging & Accessibility

A community at SITE
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Mission Statement

Our Mission: To advance diversity, equity, inclusion, and belonging, accessibility within the incentive travel industry by empowering a global community through education, connection, awareness, and action.

Our Purpose

The DEIBA Community supports the advancement of a more diverse, equitable, inclusive, and accessible incentive travel industry. Through education, collaboration, and open dialogue, the community provides a space for SITE members to connect, share perspectives, and promote inclusive practices across the industry.

Our Committee

Community Roster

Kristin Huben

Kristin Huben

Account Director – Mary O'Connor & Co.

Charlotte, NC, United States

Gary Murakami, CMP-Fellow, CMM, DES

Gary Murakami, CMP-Fellow, CMM, DES

Teneo Hospitality Group

San Francisco, CA

Brittney De Paola

Brittney De Paola

Inspire DS Inc – Team Retreats Canada – Team Retreats International

Toronto, Canada

Jasmine Garrett

Jasmine Garrett

Maritz – Sr. Meeting Event Manager

Los Angeles, CA

MaryAnne Bobrow

MaryAnne Bobrow

Bobrow Associates, Inc.

Fair Oaks, CA

Strategic Priorities

  • Education & Awareness: Deliver programming and resources that deepen understanding of DEIBA principles and their application within incentive travel.
  • Community Engagement: Foster a welcoming and inclusive environment that encourages connection, knowledge-sharing, and meaningful dialogue.
  • Advocacy & Representation: Elevate diverse voices and perspectives across SITE initiatives, events, and leadership opportunities.
  • Industry Integration: Support members in incorporating DEIBA practices into their programs, partnerships, and business strategies.
  • Collaboration: Partner with SITE communities, chapters, and stakeholders/partners to amplify impact and drive collective progress.

RESOURCES

DEIBA Quick Start Guide

What is DEIBA?

DEIBA stands for Diversity, Equity, Inclusion, Belonging, and Accessibility. It’s about creating experiences where all individuals feel respected, represented, and able to fully participate.

Why DEIBA Matters in Incentive Travel?

  • Creates more meaningful and inclusive experiences
  • Reflects the global and diverse nature of our industry
  • Enhances attendee satisfaction and engagement
  • Strengthens business outcomes and partnerships

5-7 easy ways to apply it:

  • Use inclusive language in communications and materials
  • Offer dietary and accessibility options for all attendees
  • Be mindful of cultural differences when selecting destinations and activities
  • Ensure diverse representation in speakers, partners, and suppliers
  • Provide clear event information (mobility, dress code, expectations) in advance
  • Create opportunities for all voices to be heard and included

Things to Consider When Planning:

  • Who might feel excluded from this experience—and why?
  • Are we representing diverse perspectives?
  • Are there barriers to participation (cost, mobility, language)?
  • Are our partners and suppliers aligned with inclusive values?
  • How can we make this experience welcoming for everyone?

Event Planning Checklist — Small Chances for a BIG Impact

Pre-planning:

☐ Define DEIBA goals for your program

☐ Consider your audience’s diverse needs and backgrounds

☐ Select destinations with accessibility and inclusivity in mind

☐ Partner with diverse and inclusive suppliers

Communication:

☐ Use inclusive and welcoming language

☐ Provide clear details on:

  • Accessibility
  • Dress code
  • Cultural considerations

☐ Offer materials in accessible formats when possible

Experience:

☐ Ensure venue accessibility (mobility, seating, restrooms)

☐ Provide dietary accommodation (vegetarian, halal, kosher, allergies, etc.)

☐ Consider language support if needed

☐ Include diverse speakers and perspectives

☐ Train staff/hosts on inclusive behaviors

☐ Create a welcoming environment for all attendees

☐ Be mindful of cultural norms and sensitivities

☐ Provide a way for attendees to share feedback or concerns

Ask the DEIBA Community

The DEIBA Community serves as a resource for SITE members and chapters seeking to create more inclusive and accessible experiences.

Have a question, idea, challenge, or success story related to Diversity, Equity, Inclusion, Belonging, and Accessibility (DEIBA)? The DEIBA Community is here to help.

Use this form to:

  • Ask questions about incorporating DEIBA into events, programs, or initiatives
  • Request guidance on creating more inclusive attendee experiences
  • Share challenges your chapter or organization is facing
  • Submit ideas, feedback, or suggestions for future DEIBA resources and initiatives
  • Highlight successful DEIBA practices that could benefit other members and chapters

Submissions will be reviewed by the DEIBA Community, and recommendations, resources, or best practices will be shared with you as appropriate.

Submit a Question or Request → DEIBA Support & Resource Request Form – Fill out form

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