SITE Central America

Dear SITE Community,

I am honored and excited to step into the role of President of the SITE Central America Chapter at such a meaningful moment in our journey. This new term is not only a continuation of all we have built together, but also a celebration of the 10th anniversary of our chapter.

Over the past years, Central America has evolved into a dynamic and competitive destination. Its offerings—gastronomy, history, and culture—consistently exceed expectations, positioning the region as a compelling choice for incentive travel. In an industry that increasingly seeks fresh, meaningful, and safe destinations, Central America provides a unique opportunity for global buyers to expand their portfolios, where connectivity, value, and safety play a critical role.

What truly sets our region apart is the richness of its experiences. From lush tropical rainforests and ancient historical sites to vibrant modern cities, volcanoes, and pristine beaches, every journey becomes immersive, authentic, and unforgettable.

Yet beyond all of this, our greatest strength is our people. Our joy for life, spirit of service, creativity, and deep sense of family and community are what transform great programs into extraordinary ones. It is this human connection that elevates every experience and leaves a lasting impact.

As we celebrate this 10-year milestone, I invite you to continue discovering and believing in Central America and its vibrant spirit. Let us strengthen our partnerships, elevate our presence, and work together to position our region on the global stage.

Thank you for your continued trust and partnership in 2026. I look forward to all we will accomplish together.

Warm regards,

Gabriela Herrera

Chapter President 2026