SITE Australia & New Zealand

Welcome to SITE Australia & New Zealand

SITE Australia & New Zealand (SITE ANZ) represents the incentive travel community across Australia and Aotearoa New Zealand, bringing together professionals who design, deliver and support incentive programs throughout the region.

Our membership spans both countries and includes incentive agencies, corporate buyers, destinations, DMCs, hotels, airlines and experience providers. This diverse mix creates a strong, connected network where knowledge is shared, capability is strengthened, and relationships are built across borders.

Education and connection are central to our purpose. SITE ANZ delivers a year-round program of in-person events and online webinars, ensuring members can access learning and industry insight regardless of location. Our content is practical, relevant and shaped by real challenges facing the incentive travel sector ranging from value articulation and procurement conversations to operational excellence, sustainability and emerging trends.

We work closely with industry partners including the Australian Business Events Association (ABEA) and the Business Events Industry Aotearoa (BEIA), and actively support key regional trade shows such as AIME (Australia) and MEETINGS (New Zealand). These collaborations ensure incentive travel remains visible, understood and valued within the broader business events landscape.

Proudly volunteer-led, SITE ANZ is focused on supporting our members, strengthening industry standards, and growing the use of incentive travel as a strategic tool for organisations across Australia and New Zealand. Our approach is collaborative, solutions-focused and grounded in the realities of deliveryhelping our region’s incentive travel community thrive now and into the future.