SITE Scotland

Welcome to Scotland!

A home of ancient history, unique music, language, dance and culture; Scotland is a country highly regarded as an exciting and inspirational incentive destination. Recently voted 'the most beautiful country in the world' by readers of, the country provides a uniquely spectacular backdrop for incentive groups.

Scotland is an incentive experience never to be forgotten, thanks to our natural larder, plus our network of dedicated Scottish incentive travel professionals. SITE Scotland look forward to welcoming you to your next incentive destination!

We are the voice within Scotland for the events and incentive industry.

The SITE Scotland Chapter proudly welcomes local hoteliers, destination management companies, venue professionals, entertainment providers, professional conference organisers and tourism bodies as part of the SITE Scotland community. The Chapter offers education, support and connectivity through events that include networking, education and venue/destination showcases.

Our mission is to develop awareness of Scotland as an outstanding incentive and event destination, as well as continually seeking to inspire, educate and connect our members.

Edinburgh Castle

We’re a close knit community of industry professionals supporting each other and promoting the best of Scotland as an incentive destination. The Scottish Chapter has grown great momentum over recent years and now, more than ever, it’s so important to stay connected.

Our events programme is created on the needs and interests of our members and aims to inspire them both in their professional and personal life. Alongside Chapter showcase and networking events, members have access to SITE Global events, plus fellow Chapter events.  

SITE Scotland Board Members 2022/2023

SITE Scotland is ran by engaged and enthusiastic business events professionals that work within the incentive sector within Scotland. We are available as a guiding hand to our beautiful country and for those looking to join the SITE Scotland community. Please find our full details below and get in touch!

Board Members 2022/2023


Sarah-Jane Anderson

Business Development Manager (Scotland), Little's Chauffeur Drive

Glasgow, United Kingdom

Board Member - Scottish Chapter

Elizabeth Del Giacco

Project Manager MICE, Sales & Business Development, Experience Scotland

Edinburgh, United Kingdom

Fiona Pengelly

Sales Manager, Cameron House Hotel

West Dunbartonshire, United Kingdom

Head of Events

Theresa Ring

C&I Market Manager - UK (North) & Ireland, VisitScotland

Edinburgh, United Kingdom


Pietro Cecchini

Head of Business Development, The Scotch Whisky Experience

Edinburgh, United Kingdom

Site Scotland Secretary and Sustainability ambassador

Gillian Rae

Account Director, Spectra DMC

Edinburgh, United Kingdom

SITE Scotland Sustainability Ambassador

Olga Walker

Managing Director, GoodCause Travel & Events

Guildford, United Kingdom

Immediate Past President & Website

Laura Wilson

Business Development Manager, Speakeasy

Edinburgh, United Kingdom


Dympna McKenna

Copywriter for Hospitality & Tourism, Dympna McKenna

Edinburgh, United Kingdom

Stephanie Lee

Cluster Director of Sales, IHG

Edinburgh, United Kingdom

Head of Young Leaders Scotland

Rachel King

Senior Sales Manager, Dalmahoy Hotel & Country Club

Edinburgh, United Kingdom

Regional Ambassador

Alan Rawlinson

Business Development Manager, Visit Inverness Loch Ness

SMITHTON, United Kingdom

Regional Ambassador

Jill Sinclair

Business Development Executive, VisitAberdeenshire

Aberdeen, United Kingdom

Regional Ambassador

John Shevlin

Founding Director & Managing Director, Effective Hospitality Management

Edinburgh, United Kingdom

Kristen Hunter

Director, Whisky Frames Ltd

ROSEWELL, United Kingdom

Why Join SITE Scotland?

"I joined SITE Scotland in February 2022 after a challenging two years for our industry. Now more than ever, connecting with peers is crucial and I felt that the SITE platform would offer me a supportive community with industry professionals. As we emerge from the pandemic, I believe we can share experiences and invaluable lessons to emerge stronger than ever. I am really looking forward to building new relationships, networking and having fun!"

Kimberly Barr, Sodexo Prestige Venues & Events


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