SITE Mexico

About SITE Mexico

Founded in September 1990, SITE Mexico is made up by the executives of the most important companies in Mexico in the segment of incentive trips. 

SITE Mexico is the only association in the country that seeks to promote and attract incentive groups to our country, as well as continue to strengthen and support the travel industry in Mexico.

Our goal is to be the channel to achieve greater awareness and understanding about the effectiveness of incentive trips, experiences, and motivations as a tool to drive better business performance.

SITE Mexico - Membership benefits

  • Increase your contacts through a worldwide association.
  • Find professional support from other SITE members whenever you are looking for the right partner.
  • Expand your habilities and experience while attending international events, expanding your business network.
  • Certify your knowledge with SITE´s CIS and CITP certifications.

Our community

SITE Mexico members are nationwide with additional members based from the north Pacific in Los Cabos, Puerto Vallarta, Central México to the Mexican Caribbean in Cancun and Riviera Maya; we also have some members based in the continental United States.

We represent the first chapter in Latin America and have the mission to strengthen and inspire the tourism industry.

Our online registration makes it the easiest way to become a professional member and contribute to the SITE community while earning benefits. If you have any questions about SITE Mexico, please contact us at

We appreciate your interest in belonging to SITE Mexico.

SITE Mexico - 2021 Board Members


Francisco Baeza, DMCP, CITP

Associate Director of Group Sales, Grupo Xcaret

Playa del Carmen, Mexico

VP of Finance

Yazmin Elosegui

​Destination Managing Director Los Cabos, IVI DMC Enterprises

Los Cabos, Mexico

VP of Communications

Fabricio Cabezas

CEO, Bonvoyage DMC

Cancun, Mexico

VP of Marketing

Raquel Mijares

Vice President of Marketing, IVI DMC Enterprises

Cancun, Mexico

VP of Events & Sponsorship

Liliana Huergo

Director, Evnts Designer SA de CV

Ciudad de Mexico, Mexico


Norma Dominguez

Regional Director of Sales, Amstar DMC

Cancun, Mexico

VP of Young Leaders

Reyna Gómez

Sales Manager Los Cabos, Amstar DMC


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